The one-size-fits-all promotional approach is a distant memory in 2021. It’s like a walkman or puka shell necklaces. Today, we have to know our customers more than ever before because if we don’t, they’ll ditch us just like they ditched the items we mentioned previously. It is easier than ever to lose a customer from a single interaction, whether it be a poor experience with your product or service, or an ad that seems irrelevant to them.
With that being said, the benefits of knowing your different customers well can help you promote and stay connected with them for a long time. So what can we do to get a better understanding of their wants and needs as well as what might push them away?
Get All Analytical On It
If you have a website and social media pages, you’re literally swimming in data. All you need is a float and a cold drink. But seriously, harness these weapons. Use your website analytics to find out where customers are clicking the most, which pages have the shortest view time, and which pages are rarely seen. This data can be useful to help you configure your website in a more effective way.
The same goes for social media. What type of content is getting you the most reactions, likes, and clicks. Expand on that type of content and use it to create social media ads. Look at the other pages that your followers interact with and figure out how you can apply those strategies on your page.
Let’s Chat
One of the best ways to get to know your customers better is to actually talk with them. Don’t worry, this doesn’t have to be as intimidating as actually speaking to them in person. Ahh! Luckily, we can use texts, emails, and social media. Use surveys, polls, and social listening to get a better understanding of how they connect with their peers and how they interact with businesses.
This also goes for customer service. 96% of consumers state that customer service is an integral factor in their loyalty choices towards brands and businesses. Make sure yours is top-notch and don’t be afraid to ask for feedback from existing customers. They might be able to reveal some obstacles that you never knew existed. It’ll be like you’re a wizard who can see through the eyes of your customers! And don’t forget to respond to reviews, both negative and positive. It will humanize your brand and show that you truly do care about your customers’ experiences. Plus, not to get all nerdy again, but 90% of people say that reviews influence their buying decisions.
Experiential Marketing
Unfortunately, for this one, you might have to actually speak to people in person. It’s scary, we know. But this is a great tactic for getting to know the people who love you personally. Plus, people are much more likely to answer your questions in person. If you’re thinking of a boring old meeting or convention, don’t! This experience can be fun, and research suggests that millennials value experiences over material possessions. So if they are a part of your target demographic, experiential marketing is a must! Lastly, people who might walk by or see your event from a distance will be curious about what is going on… hello, potential new customer!
Getting to know your customers can take some effort, but it is more than worth it in the long run. Need help implementing some strategies to get to know them better? Great! From eNewsletters, to social media, to website management, we have many tools to help you do just that! Let’s chat about how we can help you accomplish your marketing goals.
