Just because you can write, should you? I mean, really – should you?
I get it. I really do. You’re a business owner, excited about your business and you want to tell the world about it. And you should!
But you might want to rethink that blogging thing.
“But, wait,” you say, “Aren’t I supposed to load up my website with content? Isn’t that the point?”
It is the point. But should you be in charge of writing the content? Are you a writer?
No?
Then you might want to rethink that blogging idea.
That’s not to say that you shouldn’t have a blog. You absolutely should! Blogs are what make business owners relatable. Especially those well-crafted blogs that tell stories. And when those stories go above and beyond what your business is about – when those stories get to the core of the humans behind the business? Wow! It’s pretty amazing.
The thing is, though, most business owners are not writers – unless writing is their business.
Many business people choose to blog because it’s well…cathartic. It feels good to talk about themselves or explain an aspect of the business they’re excited about. But that’s just it. It’s a brain dump.
It’s not catchy.
It doesn’t sing.
It doesn’t compel the reader to read further.
Heck – it may not even clearly define your business. And visitors to your site leave before learning anything about who you are or what you’re all about. You’ve lost them!
Trust me, you have.
Because somewhere out there you’ve got a competitor who hired a writer whose content hooks all of your potential customers.
You can do all the market research. You can undercut on price. You can have a beautiful website. But if your content’s not engaging, your customer won’t stay there long. And if they don’t stay there long they’re not going to buy from you – even if your pricing is better. Even if your customer service is better.
Just like any other professional, a writer is an expert in their field. When you hire one, you pay for their expertise as you would pay a doctor for their expertise or an attorney for their expertise.
The same holds true for writing. Writing something yourself could spell disaster. Professional writers went to school to be just that – writers. While you took classes in your field of study, they took classes in writing. Those term papers you stressed over for your requisite composition class? Your writer had papers like that for every class. And they’ve spent their professional lives honing their craft.
The cool thing is, when you hire a writer, you still direct what content you want on your site. Simply put, you give the writer your ideas and maybe point them to some research and they’ll get to work crafting your message with your byline – leaving you to focus on what you do best – and what you love – running your business. And you’re giving a writer a chance to do what they love, play with words, and give your business a voice.
So reach out – because you’ve got blog topics and we’ve got writers.
