If you haven’t started your digital marketing game plan for the upcoming year, it is time to get rolling!  We’re here to help. Below are 6 simple tips to help chart your course for 2020.

  1. Measure the performance of your efforts and set goals for the year based on these past results.

Take a look at your website traffic. Add google analytics if you don’t already have it. Don’t ignore your social media statistics – they are very telling. Tools like Facebook Insights show you statistics about engagement with your posts, the audience demographics, and even how you compare to your competitors on social.

Lastly, pay close attention to the LEADS (yes, I said leads) that your monthly eNewsletter has generated. Review your stats and follow-up with those people that have identified themselves as thinking about doing business with you.

  • Use that same data to set some attainable goals for next year. One important goal is to get in front of more people. More followers on your social media platforms and more emails in your eNewsletter database equate to more business. Don’t forget to monitor your analytics as the year goes on to track how you’re doing! (Make 2020 the year to follow up on those eMail marketing leads.)

 

  • Make sure your website is optimized for mobile viewing. Did you know that more Google searches take place on mobile devices than on computers in the United States? See how your website measures up.

 

  • Be an active blogger. The average company that blogs receive 55% more website visits than its competitors. An active blog holds incredible organic SEO value for your website. Repurpose your blog in your monthly eNewsletter and on your social media. If you’re not a writer, hire one (you still get the by-line). Guess what – we know where you can find one.

 

  • Follow the 70-20-10 formula for your email marketing and your social media marketing. Choosing a good mix of content to post without pushing a product can be difficult. Following our suggested formula can help you engage your audience, build your brand, and encourage sales appropriately over social media.

 

  • Claim your online business profiles. Online business directories can automatically populate your information, and they don’t always get it right. Claiming your business listings online through local directories like Google My Business, Bing Places, and Yahoo Local gives you the authority to manage your listings and ensure that your business is delivered when searched, with the most accurate information. Learn how to claim these listings here.

 

Need more inspiration for your digital marketing strategy? Contact Limelight Marketing for a free strategy session!

Limelight Marketing systems can assist with all of these tips above and more – let us help make you look good. Get started today!