Digital disruptors are popping up in every industry, and yours is probably no different. Most business owners have heard that changes must be made to stay up to the times, but many aren’t getting the picture. Transformation can be scary and challenging to navigate. It’s time to adapt to digital for your business before you get left behind.
When deciding where your marketing dollars go, we know (as a small business ourselves) that it’s a decision you don’t take lightly. We sure don’t. Marketing aims to attract new clients and keep your existing customers coming back. You can’t afford to invest time or money into something that doesn’t give you results. We’re all about working smart around here, if you couldn’t tell already.
Whether your business is just starting out or you're a seasoned vet, one thing is for sure: you need a website. I mean, look where you are right now. Online. We all are all the time. Deciding where and how to build your website can be tricky because there are so many options that include different tools, limitations, and costs. We were where you are right now when we wanted to build our website—scared, lonely, and unsure.
We’re bringing you a whole new blog series called “Why A Small Business Should Have…” and kicking it off with Google My Business profiles. Now, if you don’t have one already, you need to get on the train fast because you’re missing out on so many opportunities for growth and connection to your target audience. Sure, we can just tell you to do it because we said so, but we’re not like that. We have facts. We have insight. We have the details as to why you need a Google My Business profile and what it can do for your business.
In our experience as newsletter experts, we know more than a thing or two. We often get asked, “how do I get more contacts in my email list?” The simplest way to attract more subscribers is to optimize your email signup form. This form is way more than necessary to collect email addresses; it’s another opportunity to make signing up for your emails easy and exciting.
What if we told you that we discovered a strategy that drives sales, boosts exposure, enhances your relationship with your current customers, and doesn't cost you a dime? WoMM's the bomb!
Every year around this time, the internet blows up with spring cleaning this and spring cleaning that. Well, guess what? We’re going to do the same. The birds are chirping, and flowers are starting to bud. Purging, dusting, and deep cleaning the house are on the list, but what about the spring cleaning of your brand?
Email marketing is an incredibly effective marketing tactic that needs to be taken advantage of. Not using it would be like Louis and Clark owning an ATV with unlimited fuel but deciding to walk anyway. No shot!
It’s no surprise that Instagram continues to change, upgrade, and improve their platform. Over the last few months, the removing and adding of features have been constant (and overwhelming for some), yet there is a good reason behind them all. As often as the changes may be, Instagram finds new ways to tackle main business challenges and help its users support their favorite brands. As the times change, so must social media to keep up.
MailChimp recently announced that they are relaunching their integration with Shopify. We know this might be relatively bad news depending on how much time it took you to overcome the breakup, but the good news is that reconnecting the two should be a lot simpler than working around the separation.
