When deciding where your marketing dollars go, we know (as a small business ourselves) that it’s a decision you don’t take lightly. We sure don’t. Marketing aims to attract new clients and keep your existing customers coming back. You can’t afford to invest time or money into something that doesn’t give you results. We’re all about working smart around here, if you couldn’t tell already.
Did you know that email marketing has the highest ROI (return on investment) of all forms of marketing? SAY WHAT? On average, about $36 in return for every $1 spent. Now that’s money well spent if you ask us. And ROI is not the only reason email marketing is worth the investment. It all comes down to it being a marketing solution that’s effective and powerful, giving you the opportunity to reach customers in a place they are daily – their inbox!
With a monthly email campaign, you not only build your contact list, but you put yourself in a position to be an expert on the services and/or products you offer. You have the potential to become a key resource for your target audience and generate incredible results. When done well, your people will come to know, like, and trust you AND your brand. Trust is everything for your customers, and we want to see you take every opportunity to gain and keep it.
Now some say email marketing is outdated. Ummmm, that’s a big no from us. Our world has gone even more digital than in the past, and with computers in the palm of your hand, email marketing is where it’s at, baby. It’s still one of the best methods of communication when it comes to digital business marketing. Not to mention, it’s quicker and cheaper than snail mail (we just love the phrase snail mail).
So you may be asking, “Hey Limelight team, what other benefits does email marketing have for my business?” We thought you’d never ask. Let us run a few by you.
Improve Your Sales
Promoting your business through email marketing gives your peeps/followers/subscribers the chance to make a purchase right from their phone, laptop, iPad, or computer. 60% of consumers say they’ve made a purchase as a result of a marketing email they received. That’s a lot of opportunities right there.
Reach the World
Email is used by over 4 billion people. 4 BILLION! That’s over half of the world’s population. And guess what? That number is only going up. It’s estimated that another half a billion people will be using email by 2024. If this doesn’t tell you that email marketing is not active, then we don’t know what will. Email is here to stay, friends. It’s not going anywhere, and neither are you, so hop on this growing trend.
Increase Website Traffic
When you include relevant links to your site within your email content, your website traffic increases. Plain and simple. Don’t lose out on potential leads and opportunities for growth, especially those that come from website visits.
Create the Ultimate Lead List
By creating valuable and relatable content for your niche market, you will be able to identify who is most likely to do business with you. Reviewing your monthly stats gives you insight into what works, what does not, and who will come back for more. The more relevant information you provide your subscribers, the more they connect with you. The more they are connected, the more likely they will tell their friends and family all about you and your business.
Before you begin sending emails or promoting your newsletter signup page, you must create an email marketing strategy. This is where we come in. Our email marketing team is a passionate bunch who can not wait to talk to you and get started on creating your monthly email campaign.
Already have a monthly campaign and looking for help? We got you there, too. Send us a message and let’s start chatting. There’s no better time than now.
