Finally! Spooky season is back! Yes, we are those weird people who get WAY too into this holiday. We also get to introduce Halloween-themed marketing tactics into our overall strategy. It’s the be(a)st! We love the spooky season so much that we decided to put together a list of exciting Halloween marketing ideas for you to use! They are top secret though and should not be shared. (Don’t make us haunt you!)
That’s right, we said it. TikTok is becoming the new Google. Even Google’s Senior Vice President Prabhakar Raghavan shared his insight about the search engine and how it’s at risk.
In marketing, a target market is a group of people with similar characteristics who buy a product or service. Casting a wide net that targets everyone will likely lead you to share content that does not engage that audience and leave you endlessly posting. Even worse though, aiming at the wrong market will end in low-return investments. By identifying your target markets, you gain a comprehensive understanding of your ideal potential customers who are most likely to convert.
Video has been a critical part of any modern marketing strategy for years. But a new pattern is emerging, one likely influenced by the popularity of the latest successful social media app, TikTok. With the success of video, how are you supposed to know what will work when it comes to Instagram Reels?
We’re going to start with a bold statement and say if you haven’t already started adding video to your social media strategy, it’s time. Did you know that short-form video (any video under 60 seconds) has the highest ROI of any social media marketing strategy? 40% of consumers stated that video increased the chance that they’ll purchase a product on their mobile device, and with 53.74% of the total web visits coming from mobile (as of August 2022), we can’t it enough; VIDEO CONTENT IS A MUST!
We get a lot of clients who want help with their email and social media marketing. We get it, not only can it be confusing to use these tools effectively, but they usually just don’t have the time. We’re not sure if you know this, but it turns out that running a business, big or small, is pretty time-consuming.
When it comes to social media for a small business, answering a question like “Which social media platform is best to market my business” is not that simple. So many factors play into what is best for your business, and we are here to tell you that LinkedIn is one of those platforms that are a must.
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If you know anything about SEO (don't feel bad if you don't. Many business owners don't), you know that it needs to be implemented and updated regularly. The race for the best SEO is never over and constantly evolving along with Google's latest updates. It's a lot to keep track of, so when we find a new tool that gives us any sort of assistance or advantage in the SEO game, we jump on it. That's exactly what we're here to talk about today - two new tools we just discovered. Yes, we enjoy our time and conversations with you, but we also want to help you make your business successful. So let's get to it!
Many moons ago (well, more like 10 years ago), social media for a business was a foreign concept; however, today, it’s at an all-time high with massive platforms like Instagram, TikTok, and YouTube. Nowadays, you can sell directly from any platform, and we’re not just talking through DM’s. Attached shopping links to your posts, tags from customers, and simple sharing features are just a few ways that hundreds of leads can potentially come your way. Social media has evolved into a lucrative way for business to reach their customers and generate sales.
