In 1998, a little thing called Google was born and changed the way our world locates information. From finding a local coffee shop to figuring out how many ounces are in a gallon, Google changed the game as Michael Jordan did for the NBA. Whenever you had a question about ANYTHING, if no one knew the answer, most likely they would say, “Google It.” You probably do it now, but then again, maybe you don’t. A new player arrived on the court in 2016, and their name is TikTok.
That’s right, we said it. TikTok is becoming the new Google. Even Google’s Senior Vice President Prabhakar Raghavan shared his insight about the search engine and how it’s at risk.
“In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram.”
Whether your marketing plan is to attract a younger audience or not, sooner than later, Gen Z will have influenced all those who came before them, and even Uncle Tony will have become a TikTok user. Do you know how many TikTok videos are shared with mom, dad, and grandma? We don’t know the exact number but what we do know is in less than 18 months, the number of US adult TikTok users grew 5.5 times in 2019. That was three years ago. Imagine where it’s at now as the most downloaded app of 2022.
We always say your best ideas are the open-minded ones and if you don’t have an open mind about using TikTok for your business, now would be a great time to get rid of your mental restrictions and start TikToking.
So what does all of this mean for you as a small business owner? As the TikTokers would say, “Let’s get into it.”
Connect With Your Target Audience
By consistently creating exciting content (that’s where we come in), the sneaky little algorithm with which we have a love-hate relationship will display your content to more people more often. Doing so allows you to connect with those looking for what you offer and, in return, gain new customers. An ideal situation, right? And now, with TikTok SEO, we can optimize your channel, so the chances of your content being found are even greater. We want you all over everyone’s For You page, and it’s possible with our team by your side.
Show Up Authentically While Keeping Up With What’s Hot
We’ve gone over the many reasons you should have videos on your social media platforms, and here’s another. Now more than ever in this digital age, people want creative, short-form video that is authentic, relatable and provides them with value, like talking about their pain points. You don’t have to join the latest dance challenge to have success on the platform. By being the thought leader you are in your industry and having a team like Limelight by your side, you can be a leader on the app too. You can show up authentic to your business, your brand, and what you have to offer while keeping up with the Joneses. We love a two-for-one deal!
The best part is you don’t have to worry about all the details. Leave that to our social media gurus. With a team like Limelight, your TikTok will be shared with the entire family (and then some). Let’s have a chat, shall we?
