What’s better than a new customer? Easy. Ice cream. But also a customer who keeps coming back, again and again, is better. Customer retention and loyalty are crucial to the growth of your business. If you are a part of the 44% of companies that focus more on acquisition than retention, you’re missing out. Plus, did you know that it costs five times more to obtain a new customer than it does to keep an existing one? That’s why we have a super special top-secret (not really, it’s literally on our website) relationship marketing program.
So what can you do to start building relationships with your customers that will get them hooked on you? We’ve got a couple of ideas… but first, a gif.
That’s your customers talking about their relationship with your company after you implement the following:
Happy Birthday!
Start a birthday club! Who doesn’t like receiving gifts on their birthday? This strategy is super simple to implement and it really sets you apart from your competition. When you’re the only company that sends them a package with a card and some sort of treat on their birthday, they’ll remember it. Use this gifting program to design some boxes and get to sending.
Don’t have any of your customers’ birth dates? No problem! There are a variety of ways to get this information. You can ask for it in your next newsletter or email campaign. You can add a newsletter sign-up form on your website that requires this information. You can ask for it on social media with some sort of incentives like a discount on your product or service. Don’t skip on this just because you don’t have your customers’ birth dates yet. This is a game-winning strategy that you should definitely implement! It’s a touchdown. Or a home run. Or a goal… whatever, you get the point.
Greeting/Holiday Cards
You’re probably sending out some sort of email or newsletter in a digital format but you should also be getting into your customers’ physical mailbox. Send them a nice card whenever you can. You might not realize it, but there are so many different opportunities to do so. Just to name a few:
Thank you for your business
Thank you for your referral
Thank you for your generous review
It was a pleasure to meet you
Any and every major holiday
We don’t just mean Valentine’s Day and Christmas. Get creative! Use St. Patrick’s Day to send a “We’re lucky to have you as a customer!” card. Send them a gift card to a burrito place on National Burrito Day. There’s a “Day” for literally everything, find one that is relevant to your industry and use it! Maybe you’re in Real Estate. Send them a happy housiversary card every year. The possibilities are quite literally endless.
You Get The Gist
Taking some time to thank your customers personally or even just making them feel important to you boosts customer retention. Although the term “customer retention” is a bit blah, so we like to call it showing your customers/clients some love. Show them some love regularly and they will become regulars!
If you’re thinking, “Great, another marketing strategy that probably works but I simply don’t have time to implement and manage it” don’t worry! We understand. Running a business isn’t easy. If it were, everyone would do it. That’s why we offer a tried and true relationship marketing program for businesses like yours! Give us a call and we’ll start showing your customers just how much you care about them for you.
