No matter the industry, product, or service, your business needs to have a presence online. It’s an avenue jam-packed with new leads. We’re talking rush hour, the day before a holiday weekend, stopped traffic jam-packed. And every honk is a conversion.
One of the most cost-effective ways to increase your business’ presence online is through blogging. If blogging isn’t currently part of your marketing recipe, you should probably add it. Otherwise, it’s like limeade without the lime juice… which is basically just sugary water. Anyways, here’s why you should start blogging:
Drives Website Traffic
Google does not like stale text. Google loves fresh, new, juicy text that is relevant to what Google thinks your website is all about. Regularly adding new blog posts gives Google and other search engines new text to index, which can help to increase your visibility in search engine results. Increased visibility means more visitors, which means more customers.
Plus, if you’re really good at blogging (like us, that’s why you’re here) and provide useful, relevant information for others, they’ll backlink to your blog posts! Search engines view these backlinks as positive votes on the authority of your website. The more votes you get, the higher you rank on Google. Ka-ching!
Turns Website Traffic Into Leads
A well-written blog post is like cheese for a mouse. (do mice actually like cheese? Maybe peanut butter?) Anyway, it attracts new visitors, as we mentioned above. But when you add a lead-generating call to action into your blog post, (like we’re about to do in a minute or two) You convert that traffic into leads.
For example, you might offer a free guide or even a discount on a product or service in exchange for filling out a lead form. They receive their incentive and you receive their contact information for future marketing. Everybody wins!
Establishes Authority
The best blogs provide helpful information or help to solve problems for target customers. Prospective customers who find solutions to their problems are more likely to purchase from the people that helped them solve their problem. You’ve convinced them that you actually know what you’re talking about, so they trust that your product or service will do exactly what it’s supposed to.
Also, don’t make your blog too sales-y. Yawn. Spruce it up a bit. Inspire someone, make them chuckle, surprise them. You want readers to feel like they’re connecting with the people behind the business, not like they’re connecting with a robot. Bleep bloop. Buy our product. Zap.
Right now you might be thinking “Hey, I’m running a business here. I’m not a writer and I don’t have the time to become one.” We get it! You didn’t sign up to become the next Ernest Hemingway. But you should still try to find a way to get your blog going. That’s where we come in. (Remember what we said earlier, about the call to action thing? Watch closely…) We’ve got a team of experienced writers that can blast off your blog in no time. Give us a shout and we’ll talk about your options! (Nailed it.)
