Why a Small Business Should Have a LinkedIn
When it comes to social media for a small business, answering a question like “Which social media platform is best to market my business” is not that simple. So many factors play into what is best for your business, and we are here to tell you that LinkedIn is one of those platforms that are a must.
LinkedIn is the largest professional network with more than 500 million users. Although all social media platforms will benefit your business one way or another, LinkedIn is solely geared around creating professional and business connections. Now that’s a lot of value, right?
First, we’re going to break it down and give you a look into how you can share content on LinkedIn. Get ready! It’s going to rock your business socks off!
New Feed Post
Also known as a “post” to your platform, content shared in your news feed outperforms job postings by 15x. See LinkedIn said it so you know it’s true. The news feed, in general, is an excellent place for you as a small business to share valuable information about your business, whether it’s a product you released, an article, company updates, or any information related to your industry.
Don’t forget to have some mixed content in there (that’s where our social media guru’s come in)—changing the content so it’s not all salesly is key. Keep it 80/20. 80% non-promotional, 20% promotional.
Publishing Articles
Just like posting a blog on your website (we do those too), LinkedIn allows you to create original content and post it to share across their platform. By adding related tags, you can reach a larger audience other than just existing in your current LinkedIn network. It’s all about reaching the masses, ya know?
So…What are the Benefits of a Company LinkedIn Page?
You may have a personal page (and that’s all fine and dandy) but having a company page is a reliable platform for small businesses with high-quality content ready to share. Your business should have its own “face” represented on social media. Although your CEO or President is connected to your company, having its own space will allow your business to connect even further with its following. With a company page, you can:
- Provide details and links to information people may not find elsewhere about your company’s story.
- Give your followers a snapshot of what you do and who you are that’s easier to read than a place like your entire website.
- Highlight featured products, services, or special promotions.
- Advertise job opportunities on a trusted platform that is directly connected to your profile.
- Connect with various target audiences, current employees, influencers in your industry, and other companies.
- Create a new opportunity for search engines to find your brand within a search.
Business-minded people like yourself need to connect through content. With your content marketing playing a large role in driving traffic and leads to your business, LinkedIn is the perfect place for small businesses to attract those who are most receptive to your company and your brand. LinkedIn may not be the most fun social media platform (we know it’s no TikTok), but it has some serious tools to help you market your small business and make valuable connections.
Whether you already have a business LinkedIn profile and looking to take it to the next level, or you’re looking to start one, the Limelight team is here to help you get the most out of this incredible platform. Let’s have a chat, shall we?
