It might not be the best way to start a blog article the month before Valentine’s Day, but we’ve all heard the old saying – “Breaking up is hard to do.” Typically, it’s unexpected, and both parties are pretty upset in the end. Even in the marketing world, breakups happen, and we have no choice but to find ways to work around them. Although we have an abundance of tools at our fingertips to use when companies get rid of our favorite features, change can still be hard to come to terms with. As it turns out, it’s even harder when the breakup affects thousands of businesses around the world.
In 2019, some marketers woke up to a real-life nightmare when they got the news that Shopify and MailChimp would no longer be integrated. Oh, the sadness! We even had a few clients calling in a panic. What the heck were they supposed to do!? After many third-party tools, manual data transferring, and even hunting down a new Email Service Provider or Website Host, we finally put the pieces back together and had them singing a love song once again.
If you can believe it, it’s been two years since the breakup, and to our surprise, they’re back together again. Yaaaaasssss! It’s the marketing version of J-Lo and Ben Affleck, and we could not be more excited. It’s true when they say distance makes the heart grow fonder. Sometimes you don’t realize what you’ve got until it’s gone, right?
MailChimp recently announced that they are relaunching their integration with Shopify. We know this might be relatively bad news depending on how much time it took you to overcome the breakup, but the good news is that reconnecting the two should be a lot simpler than working around the separation. Don’t you think that life is so much easier with these two together? You get to see all of your opens, clicks, and so much more, right alongside your cart abandonments and purchase information. Plus, you barely have to do any work to sync all of that robust data! Mailify is the new Bennifer. It’s time to celebrate!
All that data back at your fingertips means a few things. More conversions, more new customers, and best of all, more revenue for you! With that said, you are still a business owner. You don’t have time to keep up with all the breakups and makeups. You’re here to run a business that gets results. That’s where we come in. We’ll have your MailChimp account integrated with Shopify faster than you can say “Roses are red, violets are blue, I’m allergic to flowers, achoo!” Give us a shout (not literally, we don’t like when people shout at us), so we can get your MailChimp and Shopify accounts up, running, and integrated.
Happy early Valentine’s Day to you and one of Digital Marketing’s most prominent power couples…Mailify. (We’re sticking with it. You can’t make us stop.)
