‘Tis the season again… Analyzing the analytics and figures in annual reports for 2022. Evaluating the gains and losses. Developing your 2023 marketing plan. Have you missed out on something you wanted to accomplish this year? Which marketing strategies and best practices have you not yet applied to your business? There is no better time than now to take your business to the next level and to be even more successful than you were last year. Let’s explore some marketing trends that are ABSOLUTE MUSTS for your 2023 game plan.

1. INTERACTIVE CONTENT

How do you build a relationship and leave a lasting impression with someone who’s interested in your product or service but isn’t quite ready to make a purchase? Build brand loyalty by providing value and positioning your company as a helpful and engaging resource.

Interactive content is any kind of marketing content that encourages a user to engage in the prompted experience. Participation activities can range from quizzes to checklists to surveys, infographics to polls, ebooks to calculators – the possibilities are endless. As shoppers look for new ways to interact with brands, this Top of Funnel strategy is becoming more and more popular in the marketing world.

You can use this content to capture emails (leads) and share it throughout your marketing channels. This lead generation tool is low-maintenance and something that can essentially live on your site forever. It also gives you an edge in a competitive market. In the event that your competitors aren’t taking advantage of this tactic, or perhaps they are, but they are doing so poorly, then this is an ideal time to penetrate. If your competitors ARE doing this – what is it lacking? Can we make it better? At the very least, we can market it better

2. REELS & SHORT VIDEOS

If you’re not already in the TikTok, Facebook, and IG Reels game, THIS IS YOUR SIGN.

These short videos are taking over social media by storm. Don’t just take our word for it though, look it up for yourself! This is what we found:

Globally, Instagram users watch reels for 53 minutes per session on average. Facebook users spend half their time watching videos. It may shock you to learn that Tiktok users spend 95 minutes per day on the platform (over 1.5 hours) on average.

A behind-the-scenes look at your business, tips and tricks, duets, products, favorite part, and FAQ’s are always appreciated! The material possibilities are endless.

This method of content consumption is only going to continue to grow. Don’t let this marketing train pass you by. It doesn’t have to be perfect, but it has to be out there. Experiment! Test and see what is working best for your audience. If you’re looking to go viral, this is the way to do it. Don’t want to bother learning ANOTHER social media platform? Don’t worry – we already did.

3. ENHANCED CUSTOMER EXPERIENCE

“Our current customer service has been the same for the past 20 years, so why would we want to change?” This is an answer we hear all too frequently when it comes to enhancing the way you engage your current and future customers.

People NOTICE. Making that extra effort when you are trying to build brand loyalty with a person makes a huge difference. Not to mention, 86% of people are willing to pay more for a better customer experience. 

So how do we do it? We start by mapping your customer journey. What are their points of interaction with you and how can we use those to build relationships? Are there any new touchpoints we can create? From enhanced looks to added-value opportunities, a higher customer satisfaction rate will ultimately lead to repeat purchases and telling their friends about you.

4. AUTHENTIC MARKETING

The importance of this concept cannot be overstated. But what does authentically marketing really mean? It’s who you are. Your voice. Your tone. Your purpose. All the way down to how you present yourself in your brand. Your marketing should be based on sincerity and belief in what you sell. Most importantly, it’s about being real about who you are and expressing that to your audience.

Many businesses have trouble with this, whether they believe it or not. When we try to be something we’re not, it doesn’t sell as well as our unique selves.

This city’s renowned advertising campaign is one of our favorite examples of authentic marketing. Despite its beginnings as a casino gambling center, Las Vegas has become a world-class entertainment, dining, and shopping destination. In spite of this, growth in tourism peaked. When pushing this location as a family-friendly attraction was a bust, a saying known worldwide… “What happens in Vegas, stays in Vegas.” By embracing who they were instead of trying to be anything else, they succeeded.

Let’s schedule your free strategy sesh to see what kind of interactive content would work best for your business, immerse you into the world of reels, discuss your customer’s journey, conveying your brand authentically.