The holiday shopping season has begun. Strategy ready? Content up to par? Do you appear in the right searches? Is your online storefront strategically prepared to convert new visitors into long-term customers? To succeed during the biggest online shopping season of the year, we’ll dive into the 4 main things you need to be doing with your e-commerce products.

There are many elements that affect the shopper’s trust in your product. When the holiday season rolls around, your products ought to have all of their kinks worked out with quality photography, populated and key-word rich content, many positive reviews, and promotions scheduled. The months of October – December have such a high influx of traffic and you don’t want to miss out on the many opportunities to make good impressions.

1. PRODUCT SETUP – Q + A

Q: How should I write my title?

A: Brand Name, Type/Variant/Color, Size or Quantity, Primary Keywords

Q: How many characters in the title?

A: Amazon – Max 80 characters so full title appears on mobile.

Walmart – 50 to 75 characters

Q: How should the description be written?

A: It is best to keep the description short and straight to the point. Bullets can be used for long descriptions or product details. To make sure that your products are indexed correctly, you should include keywords in your bullet points, but you should also focus on describing the product with the most important features first.

Q: Can I use the same content across Walmart and Amazon?

A: You don’t want your descriptions to be word for word the same, and you still want them representative and accurate to the products.

Q: Can I put all of my keywords into one bullet point?

A: No, this is keyword stuffing. Limit your bullet points to one to two keywords per bullet.

Q: Why are keywords in my descriptions important?

A: It helps you organically appear in the search terms your product appears in. If you are paying for automatic pay-per-click advertising the keywords on your listing also help tell the system what terms to use.

Q: Is there more to setting up my products? This sounds like a lot! 

A: YES. This is just dipping our toes into some of copywriting essentials to setting up your products for e-commerce success. Let Limelight do the heavy lifting by connecting with our team of writers.

2. PRODUCT PHOTOS

Your product photography is essential in enticing visitors to click on your product, learn more about it, and gain their trust with your brand identity. Having the photos of isolated products on a white background is a no-brainer. 360-of the product? Lifestyle images? Of course. Videos? Preferably. But many businesses miss the opportunity to enhance their product image carousel with graphics and elements that visually inform your potential customer about the benefits and features of your product.

3. GET REVIEWS

It is undeniable that customer reviews are important to your product listing. Shoppers judge the quality of your product based on the number of stars and the number of reviews. Let’s say you have two products and nearly everything is identical. Product A has 2 stars and only 6 reviews. Product B has 4.5 stars and 600 reviews. Which one are you most likely going to purchase? Exactly. The winning listing would still be Product B, even if it only had 3 stars.

Our systems help connect you with the fastest, easiest way to ratings and reviews from real shoppers. Get the Holiday shopping season ready by instilling confidence in your product listings.

4. PROMOTIONS

Who doesn’t enjoy a good deal when it comes to shopping for the never-ending list of family and friends? The holiday season is a once-a-year window opportunity to boost revenue right before the year ends. End 2022 with a BANG by taking the bull by the horns with good promotions on your product. After all, promotion is 1 of the 4 P’s of marketing. (taking it back to the basics) Here are some ideas:

  • % or $ Discount Offers
  • Bundle Sales
  • Referral Discounts
  • Free Shipping
  • BOGO

This is also an optimal time to test your offers. Which promotion is the most enticing to your customers to use throughout the year?

Be successful during the biggest online shopping season of the year by optimizing your e-commerce strategy with the Limelight team!