First things first! We’re going to get straight to it and say EMAIL IS NOT DEAD. We’ll go more into depth later, but we just had to put it out there. By 2025, more than half of the world’s population will be frequent email users. Did you know for every $1 you invest in email marketing, you’ll get an average return of $42? Ok, we know we’re getting off track, but we can’t help it when we’re so passionate about email newsletters.

In our experience as newsletter experts, we know more than a thing or two. We often get asked, “how do I get more contacts in my email list?” The simplest way to attract more subscribers is to optimize your email signup form. This form is way more than necessary to collect email addresses; it’s another opportunity to make signing up for your emails easy and exciting. Have you ever clicked on a link to a sign-up form with a million questions to answer, or is the vibe just all wrong? Yea, we don’t want that, and neither do you. By optimizing your signup form, you can reduce the friction in the signup process, leading to more subscribers.

Let’s break it down and go over where to start and how to create the best sign-up form you ever did see!

Your Goals

Without clarity around your end goals, you can’t create a successful strategy for anything really (and that includes your signup form). Answer these questions:

  1. Why do you want to collect email addresses and grow your list?

  2. Who do you want to attract to your list?

  3. Why do you want them to subscribe?

  4. What do you want them to get out of joining your email list?

By answering these questions, you will be able to design a form that attracts your target subscribers and encourage them to engage. By knowing your goals, you’ll have the support you need to create the right message to use in your form.

For example, let’s chat about our clients at Zovargo. Their goal is to attract new visitors to educate and deliver programs that focus on the conservation of animals and their habitats and to promote sustainable behaviors that lessen our ecological footprint.

With their goals of education and drawing attention to program attendance, a simple name and email address box are all that’s needed. No extra fluff here, just straight to the point.

Less Is More

It can be tempting to ask multiple questions to get all the information at once about your subscribers. However, we recommend keeping it simple and going with the “less is more” approach. All you really need is the basics, right? You’ll get to know your subscribers as they interact with your newsletter each month.

Shorter forms perform better as the viewer does not feel overwhelmed, and most have this information stored right into their phone or computer for autofill. Zovargo has the branding at the top with email, first name, and last name as a perfect short form for future subscribers.

Easy To Find

Instead of hiding your signup form in your footer, make it easy to signup by placing it in more prominent areas like in a noticeable section of your webpage, towards the top by your website header, or as a popup like the one below.

 

Let’s Wrap It Up

Bottom line, your email list growth depends on the strength of your email signup strategy, which includes your signup form. To create a winning signup form, reach out to our team. We’re here to make you look good and make things easier for you.