Despite the creative nature of my work, I start every day pretty much the same way. After pouring a cup of coffee, I sit down at my computer, fire it up and check my email.
Every.
Single.
Day.
Email is my go-to place to see if a client needs me, check status on a piece for a vendor, and compose my list of to-dos. And, because I’m religious about checking my email, it’s also the best place for marketers to find me.
And that’s how I know that email marketing works – at least anecdotally. But, statistics show that it works too. Contrary to popular belief, email marketing is not dead. It’s alive and well – and it works.
Here are just a few reasons why you need to get in your customer’s inbox – and stay there.
- Email is one of the most cost-effective marketing solutions available. Anvil Media Inc. reports that every $1 spent on email marketing sees a $44 return on investment. Sure, you might pay someone to develop content and push it out to your customers, but you’ll see the return on those investments much faster than traditional forms of advertising. And email doesn’t come with the printing and postage costs associated with direct mail.
- Email allows for more personalization. Your email list is just a database of customers and their interests. You can use that data to group customers together into segments and send emails tailored to a specific audience.
- Email segmenting can increase your revenue. By tailoring your message to your customer segments, you can see up to a 50% increase in revenue. And you’ll be at a competitive advantage because 42% of companies do not target their emails to their various marketing segments.
- Email makes it easy to measure your results. With the right email software, you can see who opens your emails, who clicks on the links, and who visits your website.
- Email marketing allows you content flexibility. You can embed a video into your email, write a teaser that brings the reader to a blog on your website, insert photos or infographics, link up your social media. Get creative! The messaging possibilities are endless!
- Email marketing gives you instant feedback. Sure, you’ll always get unsubscribes – and no one likes a “no.” But, the no’s also tell you what’s not working. And if you’re message isn’t on point, you’ll want to know that right away so you can tweak it on your next campaign.
Our experts at Limelight can help you create an email campaign that works. We’ll handle it all from strategy to scheduling to writing to the email blast itself – and then we’ll analyze the data and do it all over again. Let’s get started!
