Option 1: (Traditional)

July is here, and America is celebrating its 250th birthday!

As summer reaches its peak, many buyers and sellers are taking advantage of longer days and flexible schedules to make their next move. Whether you’re preparing to buy, sell, or simply keeping an eye on the market, July continues to be an active month in real estate. 

National Update July 2026:

According to Freddie Mac’s updates, mortgage rates remain lower than they were this time last year, while pending home sales and purchase demand continue to improve. Consumers remain active in the market, helping support steady real estate activity nationwide. 

Buyers: 

Lower mortgage rates compared to this time last year are great news for buyers, but they are also encouraging more people to enter the market. So while there is plenty of reason to be optimistic, being prepared and ready to act can help you stay competitive when the right opportunity comes along. 

Sellers: 

Improving purchase demand is encouraging news if you are considering listing your home this summer. As more buyers enter the market, sellers may see increased interest and activity compared to this time last year. Taking the time to properly prepare your home can help you make the most of those opportunities. 

Local/Twin Cities Update July 2026:

The Twin Cities market continues to see steady activity this summer. New listings, pending sales, and inventory have all increased, while showing activity is higher than it was this time last year. These trends reflect continued engagement from both buyers and sellers throughout the metro area. 

Buyers: 

More inventory and new listings are giving buyers additional options this summer. At the same time, showing activity is also on the rise, which means you’re not the only one taking advantage of those opportunities. Knowing your priorities and being ready to act when the right home comes along can help you stay competitive. 

Sellers: 

Buyer activity remains strong throughout the Twin Cities market, with showing activity and pending sales both on the rise. At the same time, increased inventory means buyers have more options to choose from. Thoughtful pricing and preparation can help your home stand out from the competition. 

With mortgage rates improving and local market activity remaining steady, July continues to offer opportunities for both buyers and sellers. Whether you’re making a move this season or simply staying informed, we hope you have a safe and happy July. 

Option 2: (Humor)

July is here and America is celebrating its 250th birthday! U-S-A! U-S-A!

Summer is in full swing, the grill is working overtime, and we all know your neighbor Dale has already spent an irresponsible amount of money on fireworks. Not only is July shaping up to be a good time, but it is also shaping up to be another active month in real estate. 

National Update:

According to Freddie Mac’s updates, mortgage rates remain lower than they were this time last year, while pending home sales and purchase demand continue to improve. Consumers remain active in the market, helping support steady real estate activity nationwide. The market isn’t the only thing seeing increased activity this summer. Just ask the pubs in Boston. 

Buyers:

Lower mortgage rates compared to this time last year are great news for buyers, but they are also encouraging more people to enter the market. So while there is plenty of reason to be optimistic, being prepared and ready to act can help you stay competitive when the right opportunity comes along. Kind of like the World Cup. We love meeting people from around the world and celebrating the beautiful game together…right up until that first whistle blows and suddenly it’s right back to U-S-A! U-S-A! 

Sellers: 

Improving purchase demand is encouraging news if you are considering listing your home this summer. As more buyers enter the market, sellers may see increased interest and activity compared to this time last year. Taking the time to properly prepare your home can help you make the most of those opportunities. And no, Dale, properly preparing your home does not mean painting your driveway red, white, and blue. 

Local/Twin Cities Update:

The Twin Cities market continues to see steady activity this summer. New listings, pending sales, and inventory have all increased, while showing activity is higher than it was this time last year. These trends reflect continued engagement from both buyers and sellers throughout the metro area. More engagement than some people get on their dating apps, but that’s none of my business. 

Buyers: 

More inventory and new listings are giving buyers additional options this summer. At the same time, showing activity is also on the rise, which means you’re not the only one taking advantage of those opportunities. Knowing your priorities and being ready to act when the right home comes along can help you stay competitive. But like normal competitive, not setting-buses-on-fire competitive. Lookin’ at you, Knicks fans. 

Sellers: 

Buyer activity remains strong throughout the Twin Cities market, with showing activity and pending sales both on the rise. At the same time, increased inventory means buyers have more options to choose from. Thoughtful pricing and preparation can help your home stand out from the competition. Again, Dale, a regular-colored driveway is completely fine. 

Between lower mortgage rates, increasing inventory, the World Cup, and Dale’s ongoing home improvement projects, July is certainly keeping things interesting. Have a safe and happy July and try not to make the local news…Dale.

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