5 Signs Your Business Needs a Rebrand

A rebrand is a natural cycle of every thriving brand. In simple terms, rebranding involves redefining how the company is perceived in the marketplace. Rebranding without a clear roadmap can be a recipe for disaster. The first step we take in supporting your brand positioning is to conduct extensive research. We then formulate your brand identity and assign human characteristics to your company’s great attributes to make your brand more personable and memorable. Following the establishment of your brand pillars, your visual and verbal identities can be developed.

In today’s market, trends change constantly, so it’s important to stay competitive and continue to resonate with your audience. In addition to attracting more customers, strong brands are more likely to attract customers who are willing to pay more and buy more frequently. When meeting someone for the first time, first impressions are crucial, and you only have seconds to make the right one. The most common sign of a poorly branded company is an absence of a clearly defined vision, visuals that look like they haven’t been updated since the 80s, the collateral is inconsistent and incohesive, and doesn’t evoke the right feelings due to the lack of a coherent approach.

Keep in mind that there are different types of rebranding. It could be as comprehensive as a complete rebrand or as simple as a visual refresh of the brand. To determine to what degree your brand needs to be rebranded, you must evaluate your business goals, why you’re rebranding, and the strength of your current brand.

Your Branding is Outdated

Just like clothes, furniture, home design, and everything else in our life. As the times change, so do consumer preferences. Regardless of the industry you are in, there is a minimum standard to your visual look that you should have that a consumer can quickly see and be able to develop a sense trust. In the modern world, not keeping up with modern trends and customer preferences makes you stand out like a sore thumb or gets you overlooked.

Your Competition Looks Better or The Same

Take a look at the rest of the market. Do your ideal clients see the value in you? As the market evolves, and you don’t, this can put your current brand at a disadvantage in comparison to your competition. Competitive differentiation is at the core of branding. Using a rebrand is great opportunity to helping to identify your key differentiators. Using your branding, you can articulate your competitive advantage through an elevated visual and user experience.

You’ve Outgrown Your Brand

Have you added additional products or services to your artillery? Perhaps you’ve expanded your team or the areas you serve. Or maybe you’ve made significant improvements to your customer’s experience and want to showcase the quality of this enhanced customer service. You’ve likely come a long way since opening up shop. As your business grows, investing into your brand’s equity is just as important as investing into any other aspect of your business.

Price Increase Are An Uphill Battle

Depending on the industry you’re in, if you’re continuously investing back into your business, you should be evaluating your prices roughly once a year.

Even if your business is stuck at faces fixed market prices, rebranding is a powerful tool that you can use able to adjust your pricing based on your customer’s perception of the value and quality of services you’re offering.

Full Rebrand Too Much?

If a full rebrand is a little more than what your business needs, consider a visual rebrand or brand refresh!

Even our Email Marketing Partner, Mailchimp, underwent a brand refresh. To create a cleaner, more memorable, and modern brand, they simplified the icon, color palette, and wordmark.

It is inevitable that a business will need to rebrand at some point in its existence. Just ensure you are rebranding for the right reasons and trust that your investment will pay for itself many times over. Finding a company that can help your brand stay relevant to the trends of the industry for years to come is pivotal. Our team of brand strategists and graphic designers is on standby to help your brand succeed. Start by sending us your brand goals today!