How to Use LinkedIn Newsletters for Business Growth
About the Author: Tricia Allenson
Extra! Extra! Here’s How To Create a LinkedIn Newsletter To Grow Your Business
LinkedIn Newsletters are a powerful tool for thought leaders, business owners, and marketers looking to establish authority, engage their audience, and build strong professional relationships.
Yeah, yeah, we’ll get to that.
BUT FIRST.
We have to talk about a young Christian Bale in the 1992 cinematic movie musical masterpiece, Newsies.
I mean look at him.
ADORABLE. That neckerchief? Come on. Tiny baby Bale. So cute.
Bale is Jack Kelly, a broody scarf-wearing hero who leads a ragtag gang of newspaper-selling street urchins in a full-blown, tap-dancing revolution against media mogul Joseph Pulitzer. Because nothing says working-class uprising like aggressively crisp jazz hands and a perfectly harmonized battle cry.
Hunky teenage Jack dreams of ditching New York for a cowboy fantasy that seems oddly well-researched for a kid who only sells newspapers. But when Pulitzer hikes up the price of papes (can you imagine??), Jack and his fellow Newsies declare war with their fists, feet, and some highly choreographed leaps off overturned milk crates.
Because, as Jack reminds us in his tough-guy Brooklyn accent, headlines don’t sell ‘papes,’ Newsies sell ‘papes.’
When it comes to LinkedIn newsletters, Jack Kelly’s got a point. Your headline (though very important and more on that later) is just a headline.
In this scenario, your newsletter, your brand, your business is the “Newsie.” The value you consistently bring to your LinkedIn audience is what “sells.”
Choreography and beltable ballads are optional.
What is a LinkedIn Newsletter?
A LinkedIn Newsletter is a recurring, long-form content series that you can publish directly on LinkedIn to engage with your audience.
Think of it as a blog meets email newsletter but with the added benefit of LinkedIn’s built-in distribution and networking features.
How do LinkedIn Newsletters Work?
Your main goal as a B2B marketer is to share content that educates, informs, and builds trust. Your job is to add value to the almighty LinkedIn feed. A LinkedIn Newsletter is simply another excellent resource for disseminating value to your followers.
Here’s how:
- You create and publish articles regularly under a designated newsletter name (more on that below)
- Your LinkedIn connections and followers can subscribe to receive a LinkedIn notification whenever you post a new edition
- LinkedIn also boosts your visibility by notifying subscribers of new editions via email
- Readers can like, comment, and share, helping your content gain traction
Gone are the days of passively and casually scrolling on LinkedIn. Now it’s all about how you can be valuable and engaging as a USER if you want to build a FOLLOWING.
Position yourself as a trusted, authoritative voice within your authority in your industry. Share your expertise boldly.
This confident, insight-driven approach boosts your credibility and draws in other, talented voices to engage on your platform. Below is a stellar guide on how to create and use LinkedIn Newsletters effectively.
How Do I Create A Newsletter on LinkedIn?
Ready to build your LinkedIn Newsletter, grow your business, and take over the world? Jack Kelly would be so proud of you. Before you get started, there are few prerequisites you should know.
You first must determine your eligibility for the LinkedIn Newsletter feature. To qualify, you must:
- Have Creator Mode turned on in your LinkedIn profile. Here’s how.
- Have at least 150 followers or connections.
- Share original content (such as posts or articles) on LinkedIn in the past six months.
Once you meet these requirements, you’ll see the option to create a newsletter when creating a LinkedIn Article.
Create Your Newsletter
- Find the ‘Start a post’ content creation box at the top of your profile feed.
- Select the ‘Write an Article’ button in the bottom right
- If you are eligible, you’ll see an option to create a newsletter from the ‘Manage’ dropdown button. From there you will be prompted to fill in the details for your newsletter.
- Choose a Name and Description
- Pick a clear, concise, and compelling title for your newsletter that reflects your industry or topic.
- Write a short description explaining what your newsletter is about and what readers will gain from subscribing.
- Set the Publishing Frequency
- Choose how often you’ll publish—weekly, biweekly, or monthly.
- Be realistic about what you can commit to so you maintain consistency.
- Upload a Cover Image
- Use a professional, eye-catching image that aligns with your brand.
- Click “Done”
- Celebrate!
- Write the first edition of your newsletter
- Celebrate some more!
Once your newsletter is created, LinkedIn will notify your followers, encouraging them to subscribe.
Your LinkedIn Newsletter is for a specific audience. Keep your audience in mind every time you sit down to write your newsletter. Your LinkedIn Newsletter should position you as a go-to authority in your field.
How To Write a Killer LinkedIn Newsletter
We’ve shared previously about how to write a killer LinkedIn Article. Newsletters are quite similar, so let’s dive in.
Write Engaging Content
That about sums it up. Next topic.
Kidding!
The key to success with LinkedIn Newsletter is to consistently publish high-value content that keeps your audience engaged and coming back for more.
Like we mentioned above, understanding your audience is crucial. Before you begin planning and writing content, ask yourself a few questions to clarify to whom you are writing:
- Who am I writing for?
- Who is my target audience?
- What are the challenges and pain points my audience faces?
- What solutions do I have for them?
- What questions do they ask often that I can answer?
- What insights would I share with my audience if I could get them on the phone?
Answering these questions helps narrow down your audience, but also can serve as a launchpad for brainstorming ideas for your newsletter content.
Write a Strong Headline
Your headline should be compelling and communicate the topic. Here are some effective headline formulas to consider:
- How to [Achieve a Goal] in [X Timeframe]
- The Truth About [Industry Misconception]
- Why [Industry Trend] is Changing the Future of [Topic]
- 5 Things I [learned, regret, miss, remember] about [relevant industry training, mistakes, education, etc.]
Keep the Reader in Mind
Long blocks of text rarely get read. Instead, use short paragraphs and bullet points for easier readability and break up the text with subheadings. Use images, GIFs, or infographics to make your newsletter visually appealing.
Keep your writing tone conversations engaging—with lots of movie musical references—and avoid inclusive language like jargon.
Calls to Action
Each edition should include a specific invitation.
- Ask a question for readers to answer in the comments.
- Invite them to share the newsletter with their network.
- Encourage them to check out your website, services, or a free resource.
How Do I Grow My LinkedIn Newsletter Audience?
Publishing great content is important, but you also need to actively promote your newsletter to grow your reach.
Promote on Your LinkedIn Profile
You can easily promote your newsletter by making some small additions to your LinkedIn profile, like adding your newsletter link to your About section.
Consider pinning the latest edition of your newsletter to the Featured section of your profile. You can also mention your newsletter in your headline or banner image, as part of a great first impression.
Share on Other Platforms
Have your social media accounts do the heavy lifting for you! Post about your LinkedIn newsletter on Facebook, X, Instagram—even TikTok!
Include a link in your personal and work email signatures and on your website. If you have an email list, link to your newsletter and invite subscribers to follow you.
Build Strategic Partnerships
When you write for a specific audience, make friends. By including other like-minded industry professionals in your newsletter—like a special feature, or guest contributor, or collaboration— you can create value and potentially double your reach.
Feeling Stuck?
Creating a LinkedIn Newsletter can be overwhelming! But it doesn’t have to be. Consider our team of marketing professionals your very own ragtag crew of Newsies, ready to help deliver your message to the world! Kick-ball-changes available upon request.
