Blogging for Small Businesses: How to Slay the Repurposing Game

About the Author: Tricia Allenson

So, you’re a small business owner who’s thinking about starting a blog, huh? Well, get ready to take notes because we are about to spill the beans on why having a blog is not just a good idea – it’s a fantastic one! Plus, we’ll sprinkle in some tips on how to repurpose your content across social media, email campaigns, and even e-newsletters. Without any further ado, let’s dive right in.

Why Start a Blog?

Some people may be under the impression that blogging is old school nowadays. However, that simply is not true. Blogging is a spectacular way to develop brand authority, enhance your site’s SEO, connect with your target audience, build brand trust, and even cross-share on multiple social media platforms.

  1. Establish Brand Authority: You know your stuff, right? Why not share your expertise with your target audience? Creating an informative – yet fun – blog will give you the platform to flaunt your knowledge by sharing insightful tips, tricks, and trends in your industry.

  2. Boost SEO: There is a lot of information on the internet. However, no one is saying what YOU have to say. Search engines are designed to find fresh, relevant content and push it out to the inquirer. Keeping up with a regular blog will provide your business with a steady stream of keyword-rich content that will ultimately help you rank higher on search results pages. In other words, your business and Google will become besties!

  3. Connect with Your Target Audience: Blogs don’t have to be completely educational. A blog is where you can get personal and share stories, experiences, and even anecdotes to make your company more relatable.

  4. Build Brand Trust: Arguably one of the most important aspects of digital marketing, consistently providing valuable information to your readers will build your brand’s credibility. Over time, this cultivated trust can convert casual readers into long-term, loyal customers.

  5. Cross-Posting on Socials: Once you begin posting articles to your blog, you will then have access to a goldmine of highly shareable content. Every time you publish, you will have another opportunity to engage your audience on all social media platforms. This will drive more traffic to your website and lead to a higher conversion rate.

How to Repurpose Blog Content

Now that you understand the benefits of having a blog, let’s discuss how you can take one article and turn it into multiple digital marketing pieces.

Social Snippets: Each blog post can be condensed into bite-sized pieces of information for you to share across all of your social media channels. You can get creative by adding videos, eye-catching graphic designs, witty captions, and relevant hashtags.

Email Marketing: From full campaigns to a monthly e-newsletter, your blog content can be repurposed to populate email templates. You can tease your subscribers with snippets from the article and encourage them to click through to the website.

Guides & E-books: If you have multiple blog articles about a certain subject, you can group them together to create a comprehensive guide or E-book on the subject. You can then use this valuable tool to collect emails.

Video Content & Podcasts: You can even take things to the next level by transforming your written content into video or podcast format. Some people prefer to watch or listen, so why not cater to all preferences?

Let Limelight Do the Writing!

If the idea of adding “blogger extraordinaire” to your already impressive list of titles is making you sweat, don’t worry! Our digital marketing experts here at Limelight are ready to swoop in and save the day. Our team of highly skilled writers can capture your brand’s voice and create impeccable content that will leave your audience begging for more.

So, what are you waiting for? Let our team get started today with creating on-brand content for your blog and all of your repurposing needs. Connect with us now to learn more about our ghostwriting services.