A Guide to a Successful Client-Agency Partnership

No matter if you’re a Limelight client, thinking about partnering with Limelight (you know you want to), or working with another company altogether, we’ve compiled a list of best practices for working with your marketing team. Why? By understanding how we work, which may differ from what you’re used to in your industry, you’ll gain a better understanding of our workflow and processes, and be able to communicate with your team members more effectively. Like the legendary Jerry Maguire said: Help us help you. Help us help you. Help us… help you.

Give us the benefit of the doubt!

We’re all humans going through a human experience! My dad always told me growing up, before jumping to an assumption you should “question but verify”. Before escalating the situation, if you notice something isn’t what you expected, check with your team! Nine out of ten times, discrepancies are due to misunderstandings or glitches. As much as we all pretend to be, nobody is perfect! No matter what the issue is, there is always a solution, and we are committed to ensuring your satisfaction with our services at all times. Remember, we are trained professionals and work with hundreds of businesses in many different industries. We have seen a lot! (Old guy yelling at clouds) Even if we don’t have an immediate solution to a unicorn problem, we have the resources to find one!

Here are a few example responses:

• Is that photo coming out blurry for you too?

• My emails had a low open rate this time, can you look into this for me?

• Let’s keep this in mind for the next go around!

• How can we make this sentence sound more personalized?

• Hey – I know I can’t see you, but you look absolutely fabulous today!

Recommendations

We don’t make recommendations just to sell you on a service. (experience with shady auto shops anyone?) When people come to us, they expect us to analyze their marketing situation and determine what would be their best strategy. We are constantly seeking new ways and trending methods to get your product or service in front of their target market. Our recommendations are backed by research and a heck of a lot of marketing experience. We really just want to see your business thrive! That makes everyone happy!

You can catch more flies with honey than with vinegar.

Rule #1 when working with Limelight is to always try to have a positive attitude! A positive and thankful attitude goes a long way. One of our favorite Pop Rock musicians said it best. The key to a long-lasting, healthy working relationship is to deal with each situation as it comes with “a sense of poise and rationality”. Thank you for that classic, Brandon Urie. Together, we can accomplish A LOT! And you have a whole team in your corner rooting for your business’s success!

In the end, we are still people. We get stressed, nervous, hungry, (a lot) excited, (about pizza) we like to dance, (terribly) and we binge tv series. What we do not do is respond with profanity, USE ALL CAPS with twenty exclamation points, or be plain rude. We pride ourselves on being a safe place for collaboration and innovation and regardless of the situation, we will ALWAYS (sorry about the caps) treat you with the utmost respect and professionalism. Just remember, if a situation comes up, let’s keep calm! We will work through it together.