In today’s social media-driven world, having a strong presence on platforms such as Instagram, TikTok, Facebook, and others is essential for businesses. The number of followers and engagement levels on your social media pages can make a significant difference in your success, whether you’re promoting a product, trying to grow a personal brand, or building an online community.

It ain’t easy managing all of your social media channels on top of running your business. Lucky for you, we’ve put together a list of strategies to help you get more followers on social media. You’re welcome!

Define Your Target Audience

Before you start building your social media following, it’s crucial to define your target audience. Who would want to follow you? We think everyone would. Look at you.

But if that’s not the case, you need to understand your ideal customer, client, or follower’s demographics, interests, and pain points. Knowing your target audience will help you tailor your content and messaging to resonate with them, leading to higher engagement levels, and ultimately, more followers.

Create High-Quality Content

Creating high-quality content is key to attracting and retaining followers. Quality content can come in many forms, including blog posts, videos, graphics, and more. The key is to ensure that your content is engaging, informative, and relevant to your target audience. Consistently posting high-quality content will help establish your brand’s credibility and authority, making it easier to attract new followers.

Consistency Is Key

Posting consistently is important to keep your followers engaged and interested in your brand. Consumers are getting shorter attention spans by the day and they forget brands easily. They need to be reminded who the heck you are and why they need you! Consistency means setting a regular posting schedule and sticking to it. You can use scheduling tools to plan and automate your posts in advance, which can save you time and ensure that you’re posting regularly.

Want Engagement? Engage

Engaging with your followers is essential for building a strong online community. Responding to comments, direct messages, and mentions shows your followers that you care about their opinions and value their feedback. You can also use polls, surveys, and contests to encourage engagement and get your followers involved in your brand.

Use Hashtags

Hashtags are a powerful way to increase your reach and visibility on social media. They allow users to discover your content by searching for specific topics or keywords. It’s important to research relevant hashtags that your target audience is using and incorporate them into your posts.

However, it’s also important to use hashtags in moderation and ensure that they’re relevant to your content. Just because a hashtag has a billion views doesn’t necessarily mean it’s right for you to post. Find a balance between popularity and individuality so that you don’t get lost in the sea of posts. #KillingIt

Collaborate With Others

Collaborating with other brands, influencers, or individuals can help you reach a new audience and gain new followers. You can collaborate by hosting joint events, creating co-branded content, or simply tagging and sharing each other’s content. Collaborating with others is a win-win situation, as it allows both parties to reach new followers and expand their online presence.

Run Ads

Spend money!? What are you, crazy? We know, we know. This one can be tough to swallow, but the fact of the matter is that paid ads are super effective. Social media ads are a powerful tool to increase your reach and attract new followers. You can use ads to target specific demographics, interests, and behaviors to reach your ideal audience. It’s important to ensure that your ads are well-crafted and visually appealing to capture your audience’s attention.

Host Giveaways

Have you ever been tagged in a giveaway post by a friend or family member? We get it all the time. Annoying? Maybe, but somebody got your friend Greg to engage with their social media post. This really works.

Hosting giveaways is a great way to incentivize your followers to engage with your brand and attract new followers. You can ask followers to tag friends, like and share your post, or create user-generated content. Giveaways can be a powerful tool to increase engagement and exposure.

There are many strategies you can use to get more followers on social media. But if you still feel like you aren’t sure what to post or who to target, no worries! It’s a harder job than a lot of people think. No big deal, but we’re sort of experts at it and we’ve been doing it for clients in many different industries for a long time.

Schedule a call today and let’s discuss your social media needs!