An orchestra is a beautiful thing; it consists of a bunch of people sitting in a semi-circle facing a conductor with a huge ego. You have brasses, woodwinds, percussion instruments and maybe the occasional accordion. It can be a great two hours of classics or if you’re not a fan, the best snooze you ever had.
The magic happens, when the Maestro (they like to be called that) raises his arms and starts. His job, Mr. Maestro, is to keep them synchronized in their efforts.
That’s what all that arm waving’s about. It tells the piccolos when to come in, the violins when to crescendo and the percussionist when to use more cowbell…And don’t think that cymbals player is any slouch, he has one of the most important functions of all. He’s watching for anybody dozing off and then he springs into action with a loud clangggg!!
So what’s my point here? An orchestra is like a well-oiled machine where every little musical nuance has to work together in the same pitch and tone. As a connoisseur of the arts you come to appreciate something beautiful but when it’s not right you notice…and when it’s really off that orchestra becomes more like a garage band.
Is Your Marketing an Orchestra or More Like a Garage Band?
Marketing is very much like that orchestra. A well-executed campaign requires timing and synchronization resulting in it all working together in harmony.
Consider this: Have you ever heard someone say, “That band was great. The singer was terrible, but I enjoyed the music despite him/her.” No one ever says that.
Because you can’t have a great band or a great orchestra unless everything and everyone is equally as great as the collective group and they work together in unison.
The same holds true for a successful digital marketing strategy. All of your marketing pieces need to work together; it's a collective group effort that can create the best experience for your audience and the best opportunities for your business.
Essential elements of well-designed marketing systems, in perfect harmony for every small business owner, include:
- A consistent BRAND on all of your marketing pieces. The same logo, colors, tagline and image should appear on all of your marketing…website, eNewsletter, print (business cards), social media. Need an updated brand - take our branding survey.
- A mobile responsive website that reinforces your brand.
- A website that has links to your Facebook page and other social media.
- A website that has a “join my list/sign up for my eNewsletter form”.
- A website with consistent and SUSTAINABLE content like a blog which will engage and invite people to return often.
- Your eNewsletter must feature your blog.
- Your eNewsletter needs to link back to your website often.
- Your eNewsletter needs to link out to all of your social media platforms.
- Your social media platforms should feature your blog content.
- Social Media posts should link back to your website.
- Social media should feature your monthly eNewsletter.
- Social media should have a sign up for my eNewsletter form easily accessible.
If yesterday you did nothing and today you’re planning on finishing off what you started yesterday, then you need a better plan.
Our plan is to bring all the parts of your social symphony together and create an online experience that is in harmony for your audience. If you think your marketing is missing some key components of the orchestra, now is the time to set-up your free quarterly call with Tricia.
Love Making the Music