Ron Warne is a seasoned copywriter having mostly worked in the fitness, health, weight loss and self help industries. Understanding the emotional triggers and how they affect buying behavior is at the core of his writing skills. Clients have included large franchises, solopreneurs, startups, colleges, national associations, marketing companies and business coaches. With degrees from both Canada and the US, but hailing from Toronto, Ron has an appreciation for all things Canuckish; including maple syrup, poutine, the Toronto Blue Jays and Bare Naked Ladies (that’s a musical group btw). Former lives include stints as a college professor, a cartoonist and a professional tennis coach. His claim to fame however was the largest baby ever born at the Ajax Hospital (near Toronto), which shortly after was demolished (possibly as a fitting tribute to this record holder).