website

Pack a Punch and Win with Marketing in a Box

By Tricia Allenson

Minimalism is all the rage these days, and at Limelight, we’re obviously focused on what is front and centerstage in terms of marketing trends.  But in this case, we have to toot our own horn, and say that we’ve been a little ahead of the curve in this regard for…well, for years.  

We’ve always known that the best marketing tactics are brilliant in their simplicity. In fact, we’ve built our brand on the concept that less is more—when done properly.  As such, we have spent years helping individuals, executives, and businesses of all kinds to create and deliver simple, strong marketing messages (rather than throwing proverbial punches all over the place and hoping something lands).

In other words: laser sharp marketing, which hits its mark every time, is much more powerful that incessant messaging which is haphazardly thrown about, or worse, lacks a target.

To that end, we have taken our time tested, and winning but simple strategies, and put them together to create Marketing in a Box by Limelight. This all-in-one marketing system is cost-effective, efficient, and powerful, all the while being simple to start, and even easier to maintain. After all, most good ideas are simple, right? 

What Is Marketing in a Box?

Marketing in a Box by Limelight includes four vital, but simple solutions for your marketing needs.

1. Custom Branded eNewsletter Banner and Email Marketing Campaign

2. Custom Branded Facebook Banner and Facebook Business Page

3. Custom Article Each Month For Your Blog or Social Media Profiles

4. Custom Branded Printed Quarterly Newsletter

What Does It Cost?

The set-up fee for Marketing in a Box by Limelight is a mere $299.  From there you’ll pay $199/month. 

What’s the Catch?

There isn’t one.  In fact, there isn’t even a minimal commitment or contract.  Bam!

What Do I Need to Do Next?

Fill out our online form, and we will contact you.  Or call us if you prefer at 952-212-7598. 

That’s it.  No strings attached, and no pulling punches at the 11th hour. If you’re ready to strengthen, yet simplify your marketing efforts, get in touch today.  Marketing in a Box by Limelight will ensure that your marketing efforts knock ‘em dead. 

Blogging Like a Boss: Why Your Business Can’t Afford to Cut Corners on Blog Content

By Tricia Allenson

We know, we know.  You’re busy.  After all, you have a business to run.  That’s to say nothing of keeping up with the breakneck pace of life in the 21st Century.  So, we understand when we hear business owners say things like: “Blog?!?!? I barely have time to sleep. When am I supposed to write, and furthermore what am I supposed to write about?  Plus, I’m not even a very good writer, anyway!”

Scout’s honor we know the feeling.  However, the reality is that blogging isn’t an optional component of marketing; it is an essential component of your marketing program for many reasons.  Here’s a look at 6 reasons you can’t cut corners when it comes to keeping your content fresh on your website through blogging. 

(An aside—take a deep breath.  You don’t have to do all the blogging yourself. There are starving copywriters all over the country pleading with the universe to send them work.  So, delegate to someone else, like the boss you are.)

1.     A Blog Positions You as An Industry Expert. 

Experts talk about what they know about.  So, talk about your business through your blog.  ‘Nuff said.

2.     Helps With Visibility (AKA: SEO)

Search engines scanning the web are looking for new, ongoing, updated content.  A blog ON YOUR SITE will help give you an SEO bump.  Note: a blog that is not linked to your site will do nothing for your business website visibility or search engine ranking.  Consolidation is the name of the game.

3.     A Blog Is Multi-Purpose

Write one blog, and get mileage for months.  Seriously.  Post it on ALL your social media accounts, from Facebook to Twitter to LinkedIn.  Then,tweak a few words, maybe condense a few things, and repurpose it in your newsletter.  Use the crux of it for a flier, or brochure. Use snippets in Facebook ads. Blogs can be repurposed over and again in marketing. A little bit of effort truly goes a long way. 

4.     Blog Content is Shareable

Write a snappy/informative/useful/funny blog and watch it get shared.  Your blog is actually working for you while you tend to your other responsibilities, thanks to the power of social media, and email. 

5.     Blogging Helps Build Your Brand

When you consistently blog, your brand is being reinforced weekly, twice a month, or monthly.  This is not going to hurt your efforts to build brand awareness one bit.

6.     Blogging Brings in Buyers, Clients, Customers

Studies show that businesses with a blog receive a full 97% more leads than businesses without blogs.  Did you read that?  97%???   The reason?  Blogs which are shared through email marketing campaigns or social media drive potential clients and customers back to your site.

So, what’s stopping you from blogging this year?  You have nothing to lose, and gobs of new business to gain, by taking the bull by the horns, and blogging like a boss in 2017. 

These 3 Marketing Mistakes Could Cost You Big Time

Let me tell you the very real story about Stanley Save-a-buck , the CEO of a small company that produced some fabulous new “cutting edge” products.  His newest invention was the “Blue Suede Unisex LED Flashlight Slipper”.

How often have you had to get up in the middle of the night to use the washroom, grab a snack or let the dog out and you haven’t wanted to wake up the rest of the household by turning on lights everywhere?

Stanley was thrifty, which in itself is not a bad quality, but in business can spell disaster.  The biggest problem is in making budget cuts to the wrong areas, especially things like advertising and marketing.

Stanley had dabbled with advertising and marketing before with some of his previous inventions like “Edible Socks” and the “Electric Fork”. They had some limited success but Stanley clearly didn’t like marketing and had no background or education to support it.  He also thought marketing agencies were out of his price range so he never really explored the options there. He was wrong…

As it so happened, Stanley’s nephew, Donald, had just finished a 4-week online course in marketing from the University of Make-a-Buck (University name changed, but you know these pseudo schools exist). Donald had received an award for perfect online attendance so it seemed a no-brainer for Donald to be named the Marketing Manager.  It came with free coffee, an employee discount, and a corner cubicle.

Any of this sounding familiar? Most marketing mistakes are made with the intention of saving money but they really ending up costing more. Here is where Stanley and many other well intentioned but misinformed entrepreneurs have gone wrong.

1.     You think that YOU are the marketing expert.  The reality is that very few really understand marketing when it comes to an overall strategy that will create a predictable cash flow. Putting money into the wrong short-term promotional vehicles and without a long-term plan is going to cost big bucks with very little return. If the thinking behind this is that an employee can be trained and is going to be a cost savings, think again. Marketing agencies have experts in social media, on and offline advertising, website creation, graphic design, and the list goes on and on. These are experts after all who don’t need to be trained so your time to market is much faster and mush less expensive then training internally for all those different marketing functions. An agency also doesn’t require your office space or benefits and can leverage existing relationships to save you money on printing and other direct go-to-market purchases.

2.     You are really just guessing when it comes to spending your marketing dollars.  From an online media assessment source (Capgemini), 90% of companies surveyed felt their lack of digital marketing skills was costing them big money. Over 50% were planning to invest much more in digital marketing help in the near future. A marketing budget that takes into consideration your market size, your future growth plans, and a host of other business decisions is essential. The SBA says that you should spend about 8% of your revenue on marketing and advertising. A good marketing company is going to help you put a short-term plan together. A great marketing agency is going to invest in your long-term growth and success, and plan accordingly. If you’re not keeping up with your competition, then where does that leave you?

3.     You are just now catching on to last year’s marketing trends. The latest technology and industry trending knowledge is likely the most difficult thing for most businesses to get their head around. Just when you think you’ve got a finger on it, BAM!  it all changes overnight. It used to be fairly simple - buy some newspaper ads, get listed in the Yellow Pages or maybe take out a billboard or two, you know, like that show MADMEN.  That’s 1960’s thinking. The Internet changed all that. Today you need to be clickable and mobile friendly. You can’t be expected to keep up with the changes in technology and industry trends. It’s virtually impossible unless you’re a full time marketing agency with extensive resources and the people to make it happen.

Don’t be a Donald. Worse yet, don’t be a Stanley that hires a Donald. Do your homework and see where the real value is. Invest in experience. Call a marketing consultant.