A Few Interesting Marketing Trends to Watch For in 2018

By Tricia Allenson


Nothing is trending upward more than trends. Pick a topic, any topic, and someone’s out there writing about it. Ahem … kind of like we’re doing now.

Let’s begin with a macro look at digital marketing in 2018. It’s growing in use, and by default, in importance, and yet businesses are struggling to use it properly.

In fact, according to a post on, this lack of understanding is their number one trend. Is anyone else concerned about this? OK, let’s come back to that.

One of their other predictions is that social media will be an important marketing tool this year. To which you may be thinking, duh, and/or hello! 

These predictions, however relevant (and obvious), aren’t nearly as tasty as a few we found on And it all begins with the trendiest trend around – video! 

It makes sense. Doing less is easier, and easier is good. (Damn you, Clapper!) Which is why 80% of consumers say that they prefer getting their content by live video, instead of reading a blog post. (Limelight Marketing videos coming to screen near you soon!)

Knowing this, is great. Anytime you have consumers telling you what they like, it takes the guesswork out of it. As in, people like video, which means you should … go ahead, you can do it … Yes! Create some video content.

Artificial Intelligence (AI) is also trending up. And let us be the first to say, it’s all fun and games when we’re talking about analyzing consumer data. But when vending machines knock down your front door and begin pushing you around, you’ll feel differently. We’ll assume one of those feelings will include shock.

Content marketing will continue to trend up in 2018. And while it may be perplexing to many, it doesn’t need to be.

Just remember this: Provide your audience with information (whether videos OR blogs) that’s personal, relevant, and valuable. And then promote the heck out of it on your social media, eNewsletter, and website, and you’ll see fantastic results!

Not sure how to get started? Contact us, we can help!

Pack a Punch and Win with Marketing in a Box

By Tricia Allenson

Minimalism is all the rage these days, and at Limelight, we’re obviously focused on what is front and centerstage in terms of marketing trends.  But in this case, we have to toot our own horn, and say that we’ve been a little ahead of the curve in this regard for…well, for years.  

We’ve always known that the best marketing tactics are brilliant in their simplicity. In fact, we’ve built our brand on the concept that less is more—when done properly.  As such, we have spent years helping individuals, executives, and businesses of all kinds to create and deliver simple, strong marketing messages (rather than throwing proverbial punches all over the place and hoping something lands).

In other words: laser sharp marketing, which hits its mark every time, is much more powerful that incessant messaging which is haphazardly thrown about, or worse, lacks a target.

To that end, we have taken our time tested, and winning but simple strategies, and put them together to create Marketing in a Box by Limelight. This all-in-one marketing system is cost-effective, efficient, and powerful, all the while being simple to start, and even easier to maintain. After all, most good ideas are simple, right? 

What Is Marketing in a Box?

Marketing in a Box by Limelight includes four vital, but simple solutions for your marketing needs.

1. Custom Branded eNewsletter Banner and Email Marketing Campaign

2. Custom Branded Facebook Banner and Facebook Business Page

3. Custom Article Each Month For Your Blog or Social Media Profiles

4. Custom Branded Printed Quarterly Newsletter

What Does It Cost?

The set-up fee for Marketing in a Box by Limelight is a mere $299.  From there you’ll pay $199/month. 

What’s the Catch?

There isn’t one.  In fact, there isn’t even a minimal commitment or contract.  Bam!

What Do I Need to Do Next?

Fill out our online form, and we will contact you.  Or call us if you prefer at 952-212-7598. 

That’s it.  No strings attached, and no pulling punches at the 11th hour. If you’re ready to strengthen, yet simplify your marketing efforts, get in touch today.  Marketing in a Box by Limelight will ensure that your marketing efforts knock ‘em dead.