search engine optimization

Need an SEO Boost? Social Media Marketing May Be Your Solution

By Tricia Allenson

If you’re like millions of business owners, you would love nothing more than to see your business on the top of the first page of a Google search.  But you also likely know that landing at the top is going to require a healthy investment in SEO (even if you don’t really know what SEO is, or how it works). But if you don’t have the money to invest in these types of services, what are you supposed to do?

The answer lies in something you’re likely already doing, but something you probably need to be doing better.  Yes, we are talking about your social media marketing efforts.

Wait, what? Social Media Helps With SEO?

Yep.  Social media marketing (when done properly, anyway) can indirectly give your business a bump in ranking (AKA search results).  Although search engines like Google, Bing, and Yahoo!, are notoriously secretive about the algorithms they use to determine your ranking, having a robust social media presence can only help your chances of being found in an online search.

Here’s Why Social Media Marketing helps with SEO

First things, first.  More than 2 billion people have a social media presence, and that number is only going to climb.  That means that 70% of the ENTIRE WORLD uses social media.  So, the opportunity for brand or business exposure is not infinite, but there is a whole lot of possibility, to say the least.  Every time a person is driven to your site, through social media marketing efforts, your rankings inadvertently get a bump (due to page visits).

In addition, social media is designed to help cultivate relationships.  Through the big five platforms of Facebook, Twitter, Instagram, YouTube, and LinkedIn, you’re able to connect with potential clients and customers in a very personal way.  For every relationship you nurture on social media, your odds of that person returning to your website to do business with you is increased.

Thirdly, because social media is easily shareable, posts which stand out can be shared and shared, which again, can exponentially increase traffic driven to your website, again giving you a boost.  

Finally, social media offers the opportunity for anything you share to go viral.  Viral videos can lead to utterly spectacular brand recall- driving more traffic to your website. 

But how do you know what type of content is most helpful for SEO?

A good rule of thumb is that quality, keyword rich, content will go a lot further than mere quantity of posts.  It’s also important to remember that variety is the spice of life.  Intermix photos, with solid content, cool design, smart blog posts, videos, and regular status updates to keep people interested in what you’ve got to say. 

When you’re ready to see your social media marketing efforts maximized to their full potential, contact Limelight Marketing Systems.  Our affordable, clever, and strategic social media marketing services are customized to your business, keeping in mind your goals, all the while fitting within your budget. 

Contact us today for a free Social Media Marketing consultation, by clicking here.

Two Guys Walk Into A Bar...

By Tricia Allenson

They both take seats on bar stools and appear to be arguing over whose job is more important.  The wizened bartender listens to them for a couple of minutes and then interjects with this question.

“Do you know who the most successful singing duo on earth was and still is? I’ll give you a hint,  “Maneater”……what, nothing? How about, “I Can’t Go For That”? ….still nothing? Last hint, they broke up briefly in the 1990’s to pursue solo careers but each failed miserably, now they continue to tour worldwide together and sell-out wherever they appear. What each of them brought individually and uniquely to their music was a perfect compliment to what their partner brought to the relationship. One wrote the music, the other the lyrics, and then they both collaborated on the orchestral arrangements. Now, do you get it?”

Both the specialists (quite confused by the question) looked at each other, shrugged their shoulders, and asked the barkeep if they could have a bowl of salted nuts.

He had been talking about Hall and Oates of course and even though the relevancy of the example seems to have eluded the two marketing experts, it’s actually not surprising at all when most marketing departments or well-intentioned solopreneurs see SEO and Content Marketing as mutually exclusive. Years of confusion about Google’s constantly changing algorithms and an overabundance of information written on both topics have likely hurt more than they helped, but consider the following:

  • SEO is about fiddling with the right words to make you attractive to search engines and you do this by selecting the words or phrases you suspect your customers would use to find you. An SEO expert ensures those words end up in the proper behind the scenes places to be found by search engines.  You can do a search for the words that will give you the best results on Google Adwords Keyword Tool

  • Now you need to know the ideal density of those keywords in any content you create. Too many, you get punished by Google, which determines what page you end up on in a search; too few, and you’re not even in the game.

  • Google further indexes words from your website and how you’ve used them to determine where (what page) you show up on in a search, so word selection is really important.

  • Now, armed with the key words you will use, you can start planning your social media content and marketing strategy.  Remember, be careful not to over do it with keyword optimization (stuffing) or Google penalizes your chances for a good page ranking. Low quality, irrelevant content can make you look like one of those content farms and that’s going to hurt you also.  

So, can SEO and Content Marketing together work better to reach the customer’s goal of driving more traffic to their website and coming up higher in search engine results?

It’s not a simple process but the answer is YES.                       

Quality content will always matter and will be picked up in organic search results but it should never be created at the expense of SEO best practices like Meta data optimization.  They are equal partners just like John and Daryl.