marketing

A Few Interesting Marketing Trends to Watch For in 2018

By Tricia Allenson

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Nothing is trending upward more than trends. Pick a topic, any topic, and someone’s out there writing about it. Ahem … kind of like we’re doing now.

Let’s begin with a macro look at digital marketing in 2018. It’s growing in use, and by default, in importance, and yet businesses are struggling to use it properly.

In fact, according to a post on SocialMediaToday.com, this lack of understanding is their number one trend. Is anyone else concerned about this? OK, let’s come back to that.

One of their other predictions is that social media will be an important marketing tool this year. To which you may be thinking, duh, and/or hello! 

These predictions, however relevant (and obvious), aren’t nearly as tasty as a few we found on QuickSprout.com. And it all begins with the trendiest trend around – video! 

It makes sense. Doing less is easier, and easier is good. (Damn you, Clapper!) Which is why 80% of consumers say that they prefer getting their content by live video, instead of reading a blog post. (Limelight Marketing videos coming to screen near you soon!)

Knowing this, is great. Anytime you have consumers telling you what they like, it takes the guesswork out of it. As in, people like video, which means you should … go ahead, you can do it … Yes! Create some video content.

Artificial Intelligence (AI) is also trending up. And let us be the first to say, it’s all fun and games when we’re talking about analyzing consumer data. But when vending machines knock down your front door and begin pushing you around, you’ll feel differently. We’ll assume one of those feelings will include shock.

Content marketing will continue to trend up in 2018. And while it may be perplexing to many, it doesn’t need to be.

Just remember this: Provide your audience with information (whether videos OR blogs) that’s personal, relevant, and valuable. And then promote the heck out of it on your social media, eNewsletter, and website, and you’ll see fantastic results!

Not sure how to get started? Contact us, we can help!

Need an SEO Boost? Social Media Marketing May Be Your Solution

By Tricia Allenson

If you’re like millions of business owners, you would love nothing more than to see your business on the top of the first page of a Google search.  But you also likely know that landing at the top is going to require a healthy investment in SEO (even if you don’t really know what SEO is, or how it works). But if you don’t have the money to invest in these types of services, what are you supposed to do?

The answer lies in something you’re likely already doing, but something you probably need to be doing better.  Yes, we are talking about your social media marketing efforts.

Wait, what? Social Media Helps With SEO?

Yep.  Social media marketing (when done properly, anyway) can indirectly give your business a bump in ranking (AKA search results).  Although search engines like Google, Bing, and Yahoo!, are notoriously secretive about the algorithms they use to determine your ranking, having a robust social media presence can only help your chances of being found in an online search.

Here’s Why Social Media Marketing helps with SEO

First things, first.  More than 2 billion people have a social media presence, and that number is only going to climb.  That means that 70% of the ENTIRE WORLD uses social media.  So, the opportunity for brand or business exposure is not infinite, but there is a whole lot of possibility, to say the least.  Every time a person is driven to your site, through social media marketing efforts, your rankings inadvertently get a bump (due to page visits).

In addition, social media is designed to help cultivate relationships.  Through the big five platforms of Facebook, Twitter, Instagram, YouTube, and LinkedIn, you’re able to connect with potential clients and customers in a very personal way.  For every relationship you nurture on social media, your odds of that person returning to your website to do business with you is increased.

Thirdly, because social media is easily shareable, posts which stand out can be shared and shared, which again, can exponentially increase traffic driven to your website, again giving you a boost.  

Finally, social media offers the opportunity for anything you share to go viral.  Viral videos can lead to utterly spectacular brand recall- driving more traffic to your website. 

But how do you know what type of content is most helpful for SEO?

A good rule of thumb is that quality, keyword rich, content will go a lot further than mere quantity of posts.  It’s also important to remember that variety is the spice of life.  Intermix photos, with solid content, cool design, smart blog posts, videos, and regular status updates to keep people interested in what you’ve got to say. 

When you’re ready to see your social media marketing efforts maximized to their full potential, contact Limelight Marketing Systems.  Our affordable, clever, and strategic social media marketing services are customized to your business, keeping in mind your goals, all the while fitting within your budget. 

Contact us today for a free Social Media Marketing consultation, by clicking here.

There’s No Excuse for Being a Wallflower

By Tricia Allenson

Let’s get one thing straight. Social media is not child’s play.  It is not silly.  It is not a passing trend. On the contrary, it is at minimum, an unbelievably cost-effective way to promote your business.  When used to its full potential, social media delivers much more than an impressive ROI.  Social media creates connections, converts passive into active customers, and offers you the opportunity to reach an audience beyond your wildest dreams.

However, we’d be lying if we didn’t admit that there is a catch.  Fortunately, that “catch” is only that you need to know how to use social media effectively in order to reap your desired results.  Here’s a look at best practices for using social media to put your business in the spotlight.

1.     Put More Than Just a Passing Thought into Your Posts

Quality content, even if posted less frequently, will prove to make a bigger impression, than a barrage of (how do we put this gently?)… boring posts.   Your posts should contain helpful information, along with being presented in an aesthetically pleasing manner.  Use a little imagination when adding graphics, holiday announcements or photos to compliment your useful, call-to-action content (such as clicking back to your website).

2.     Plan on Engaging with Your Audience

It isn’t called social media because you’re supposed to post items and call it a day.  The very nature of social media is to engage with your audience.  Respond to questions and comments.  Ask questions in return.  Comment on others’ photos, posts, announcements.  The key to being successful through social media actually does require social engagement with others. 

3.     Integrate Your Posts with Other Marketing Initiatives

Social media marketing is not meant to be a stand-alone marketing effort.  Use it to compliment your other efforts, such as your email marketing efforts.  Use it to promote your newest blog. Use it to invite your audience to sign up for your eNewsletter.  Use it in conjunction with targeted ads.  Remember, social media is social—it’s collaborative and inclusive and engaging by its very nature— just the way the marketing of your business should be!

Look, even though we’ve made social media marketing seem like a snap, which anyone can do -- the reality is, becoming a savvy social media marketer takes time.  Fortunately, we’re here to help fast-track you to the spotlight, by helping you plan, create, develop, and implement a social media strategy that will take you from wall flower to most likely to succeed in no time at all. 

How Do I Get Started Becoming a Savvy Social Media Marketer? Pick up the phone and call us at 952-212-7598, or fill out this absurdly simple form, and we’ll get back to you in a jiffy.