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List Building: Crushing It With 4 Social Media Monsters

By Tricia Allenson

Your email list is the lifeblood of your business, but you knew that. And of course you are always looking for ways to build that list with more new warm prospects, and we know that. So, what to do, what to do? Well, first of all, don’t trust anyone that says they have all the answers, they don’t. Basically they are a used car salesmen (no offense to used car salesmen intended, we know someone has to resell “previously loved” Honda Civics).

Do we have all the answers? No, but we have a social media strategy that will get more people back to your website, and that’s where the real selling happens. So read on.

In the world of email there is a lot of noise. Think of all the uninvited mail you get - everything from Groupons to skin care products. Even the ones you do subscribe to often have subject lines so lifeless you don’t open them anyway. But...what if you put your invitations out there where you may be already connecting with your prospects?

Do you Pinterest (not sure that can be used as a verb)? Do you take selfies and post them to Instagram? (If you do, you must leave this blog immediately). Are you on Facebook? “Like, Like”, Yah Baby ! and… Are you LinkedIn (like Facebook but for professionals looking to connect with others in their profession).

Do all of these and many other social media channels have a resident expert to help you? Then you need to get one quick or consider outsourcing it to a marketing agency that offers that service. Either way you have to get on this gravy train of building your email list now.

Facebook

If you look on your Facebook page’s cover photo, there are a number of Call to Action buttons. In the example below, Limelight Marketing Systems has many ways for prospects or clients to interact with them. Everything from “liking and sharing” to going directly to their website (from the Limelight logo at the bottom left).

More Call to Action buttons can be added depending on what you want your visitor to do.

Shop Now, Sign up for a Newsletter, you name it, there are lots of options for engagement.


LinkedIn

Want to reconnect with your college friends or other like-minded business entrepreneurs? LinkedIn is the place. Where else can you just make up skills and get endorsed for them by complete strangers or receive recommendations by other former (now unemployed) co –workers. There’s treasure in them there profiles and it comes in the way of email addresses hidden in amongst the individual’s contact information. Because LinkedIn users basically want to be in the loop for any new business opportunities (or maybe your professional services), it shouldn’t be difficult for you to find an email address somewhere on their profile and then export it into your newsletter list database.


Pinterest

Primarily used by females (70%), Pinterest was initially a web-sharing site for photos, recipes, crafts, home décor ideas and much more that the ladies seemed to like. Can’t males do any of that you may be asking? Well of course they can and they do, along with more and more businesses that are seeing the huge potential for engaging readers in this social media giant. Put up an appealing picture featuring your product or service, but also make sure it links to your blog or website so you can then ask the visitor to sign up for your newsletter. Remember, it’s all about getting their contact information (email) for future engagement. Note in this example here the opportunity to share it, love it, save it and check out the website.


YouTube

It’s more than a just a place for cat videos and skateboard fails. This granddaddy of video content sharing is a perfect place to search for new audiences and build your brand. But, as with all the other examples here, you need to create a plan.

1. Manufacture great videos that people will want to share because they’re unique, entertaining, educational or somehow interesting. Just remember you’re competing with literally billions of uploaded videos on every conceivable subject.

2. Make sure you’re not a “one-off wonder”, publish regularly.

3. Once you’ve found your viewers, or they’ve found you, encourage them to sign up for your list which will keep them informed of new videos that you have created.

4. If that invitation isn’t enough, offer viewers an incentive like an eBook, coupon or anything else that might be of interest to them in exchange for the right to correspond with them again in the future.

5. Even consider inviting your viewer to subscribe from within the video itself.


So there you have it, 3 social media opportunities that will help you build your email prospect list. When will you start?

Know This About LinkedIn Publishing or Get Left Behind

By Tricia Allenson

Do you remember life before LinkedIn?  It consisted of finding the bulletin board at the local Publix and tacking your business card to it. You probably had to jockey for space between other cards like the local Commodore 64 tech support guy or handwritten ads with tear off telephone numbers. This was how you made sales or networked with other local businessman prior to the 1980’s, and in it’s day it was probably moderately successful.

LinkedIn arrived on the scene somewhere in the early 1980’s and changed the way business works forever. Assuming you know the basics of creating an account on LinkedIn (something by the way that 430 million people have done), then here I’ll talk a little about how publishing articles on LinkedIn may lead to fame, success and financial giddium (giddy from making money - seriously, look it up).  

Like Blogging or posting articles on Facebook, LinkedIn publishing is all about finding a following and establishing yourself as a “thought leader”. That’s a term that shouldn’t be confused with people “lost in thought”, that’s just another name for daydreaming. “Thought leaders” are recognized as individuals or firms that know a lot about something of value and who take a leadership role encouraging you to deeper levels of introspection. If that’s you, then read on, if it’s not you, read on anyway, this could change your life. 

 LinkedIn has already found for you your greatest potential readership base through the “connections” feature. These are those people already linked to you through invitations (either yours or theirs) by some common theme, usually related to a specific industry, geographic location or whole host of other similarities. If you post good original content or repost other author’s content, you might establish yourself as someone worthy of being followed and that’s when good things start to happen. 

If you like to go up to strangers and start a discussion, then you’ll be a LinkedIn natural. Similar to just about every other social media platform, LinkedIn is about starting conversations.  Even if you’re not particularly comfortable with strangers it’s always easier over the Internet.  And here’s one more bonus, if you publish regularly and engage readers consistently there’s a chance LinkedIn might pick up your content and publish it on their “Pulse“ page. This is LinkedIn’s newsfeed that goes out to millions and getting published on their page could make you an uber celebrity. 

This used to be a feature only reserved for the “LinkedIn Influencers” but now anyone can be published; that means great opportunity for you.   

 

10 things you need to know about publishing on LinkedIn right now 

  1. Write about things that your followers are interested in, remember this is all about them not you.
  2. Make sure your titles command attention; use this acronym for creating memorable titles:  B. E. S. T.  (Beneficial, Extraordinary, Specific, Time Sensitive)
    “City Council Runs Out of Time To Discuss Shorter Meetings”.                                             
  3. Provoke comments and stimulate discussion (not arguments).
  4. Follow up with people that “comment on” or “like” your posts - these are your “tribe”. 
  5. Comment on other people’s articles and maybe they will follow up with you.
  6. Invite people to connect with you for something mutually beneficial, or offer to assist them with something, that way you don’t come across as someone trying to sell to them.
  7. Publishing keeps you foremost in people’s minds and when they eventually have need for your services, Voila! a new client.
  8. Publishing helps people to categorize you and then be able to recommend you based on your area(s) of expertise.
  9. It definitely puts you ahead of the pack if they are not publishing.
  10. Maybe most importantly, publishing makes you familiar to others and hopefully likable. People like to do business with other people they like. 

 

2012 Consumer Electronics Report announced that 49% of LinkedIn users have a household income of over $100,000 and more recent stats have shown us that it’s 277% more effective for B2B lead generation than Twitter or Facebook (take that Facebook). 

Those are some heavy stats. How will you use them?

If you need a LinkedIn expert for your business contact Limelight Marketing, We Make You Look Good!