branding

People are Talking Behind Your Back! Wanna Know What They're Saying?

We generally assume the worst when we hear people are talking about us behind out back -- but in reality – and particularly in business, marketing, and branding— having others talk about you is often a really good thing.

Here are some tips for getting tongues wagging about you through testimonials!

Assuming that you are focused on client service, product satisfaction, and delivering on your promises, you likely have a lot of very satisfied customers.  However, multiple studies have shown that consumers are far more likely to tell others about a bad experience they had with a business or a brand, than they are to share about a good experience.  This means that if you want those good experiences to be shared far and wide, you’re likely going to have to ask for testimonials.

How Do Testimonials About Your Product or Service Help Your Business/Brand?

  • Build Trust with Potential Clients
  • Brag About Your Brand Without Sounding Super Sales-ish
  • Nip Skepticism About Your Services or Product in the Bud

So, How Do You Use These Testimonials?

  • Post Them on Your Website (text, audio, or video format)
  • ShareThem on Social Media
  • Include Links or Snippets to Testimonials in Emailing Marketing Campaigns

But, How Do You Get Customers and Clients to Provide Testimonials?

You ask for them.  You can do this through a survey, you can ask to do a video call with them,
but the point is; if you don’t ask, you likely won’t receive.  There is nothing wrong with saying
to a customer: “I’m so glad you’re happy with our service/product.  Would you mind sharing
why you’re pleased with our business?  I would appreciate it.  I will send you a link.”

There’s an adage that the best ideas are typically simple.  Asking for testimonials is no exception.  When your service or product makes your clients happy, ask them to share why it made them happy.  Ta-da!  You’ve got people talking about you, in a favorable way, and you can now share their kind words with others, again through very simple means.

If you’d like help using your testimonials to get tongues wagging about you and your business, contact us today.  Limelight Marketing Systems can help in repurposing testimonials for social media, using your testimonials effectively through email marketing, showcasing testimonials on custom websites, and much more.

If you’d like more information Fill out our online form, and we will contact you.  Or call us if you prefer at 952-212-7598. 

Pack a Punch and Win with Marketing in a Box

By Tricia Allenson

Minimalism is all the rage these days, and at Limelight, we’re obviously focused on what is front and centerstage in terms of marketing trends.  But in this case, we have to toot our own horn, and say that we’ve been a little ahead of the curve in this regard for…well, for years.  

We’ve always known that the best marketing tactics are brilliant in their simplicity. In fact, we’ve built our brand on the concept that less is more—when done properly.  As such, we have spent years helping individuals, executives, and businesses of all kinds to create and deliver simple, strong marketing messages (rather than throwing proverbial punches all over the place and hoping something lands).

In other words: laser sharp marketing, which hits its mark every time, is much more powerful that incessant messaging which is haphazardly thrown about, or worse, lacks a target.

To that end, we have taken our time tested, and winning but simple strategies, and put them together to create Marketing in a Box by Limelight. This all-in-one marketing system is cost-effective, efficient, and powerful, all the while being simple to start, and even easier to maintain. After all, most good ideas are simple, right? 

What Is Marketing in a Box?

Marketing in a Box by Limelight includes four vital, but simple solutions for your marketing needs.

1. Custom Branded eNewsletter Banner and Email Marketing Campaign

2. Custom Branded Facebook Banner and Facebook Business Page

3. Custom Article Each Month For Your Blog or Social Media Profiles

4. Custom Branded Printed Quarterly Newsletter

What Does It Cost?

The set-up fee for Marketing in a Box by Limelight is a mere $299.  From there you’ll pay $199/month. 

What’s the Catch?

There isn’t one.  In fact, there isn’t even a minimal commitment or contract.  Bam!

What Do I Need to Do Next?

Fill out our online form, and we will contact you.  Or call us if you prefer at 952-212-7598. 

That’s it.  No strings attached, and no pulling punches at the 11th hour. If you’re ready to strengthen, yet simplify your marketing efforts, get in touch today.  Marketing in a Box by Limelight will ensure that your marketing efforts knock ‘em dead.