blogging

There’s No Excuse for Being a Wallflower

By Tricia Allenson

Let’s get one thing straight. Social media is not child’s play.  It is not silly.  It is not a passing trend. On the contrary, it is at minimum, an unbelievably cost-effective way to promote your business.  When used to its full potential, social media delivers much more than an impressive ROI.  Social media creates connections, converts passive into active customers, and offers you the opportunity to reach an audience beyond your wildest dreams.

However, we’d be lying if we didn’t admit that there is a catch.  Fortunately, that “catch” is only that you need to know how to use social media effectively in order to reap your desired results.  Here’s a look at best practices for using social media to put your business in the spotlight.

1.     Put More Than Just a Passing Thought into Your Posts

Quality content, even if posted less frequently, will prove to make a bigger impression, than a barrage of (how do we put this gently?)… boring posts.   Your posts should contain helpful information, along with being presented in an aesthetically pleasing manner.  Use a little imagination when adding graphics, holiday announcements or photos to compliment your useful, call-to-action content (such as clicking back to your website).

2.     Plan on Engaging with Your Audience

It isn’t called social media because you’re supposed to post items and call it a day.  The very nature of social media is to engage with your audience.  Respond to questions and comments.  Ask questions in return.  Comment on others’ photos, posts, announcements.  The key to being successful through social media actually does require social engagement with others. 

3.     Integrate Your Posts with Other Marketing Initiatives

Social media marketing is not meant to be a stand-alone marketing effort.  Use it to compliment your other efforts, such as your email marketing efforts.  Use it to promote your newest blog. Use it to invite your audience to sign up for your eNewsletter.  Use it in conjunction with targeted ads.  Remember, social media is social—it’s collaborative and inclusive and engaging by its very nature— just the way the marketing of your business should be!

Look, even though we’ve made social media marketing seem like a snap, which anyone can do -- the reality is, becoming a savvy social media marketer takes time.  Fortunately, we’re here to help fast-track you to the spotlight, by helping you plan, create, develop, and implement a social media strategy that will take you from wall flower to most likely to succeed in no time at all. 

How Do I Get Started Becoming a Savvy Social Media Marketer? Pick up the phone and call us at 952-212-7598, or fill out this absurdly simple form, and we’ll get back to you in a jiffy. 

Blogging Like a Boss: Why Your Business Can’t Afford to Cut Corners on Blog Content

By Tricia Allenson

We know, we know.  You’re busy.  After all, you have a business to run.  That’s to say nothing of keeping up with the breakneck pace of life in the 21st Century.  So, we understand when we hear business owners say things like: “Blog?!?!? I barely have time to sleep. When am I supposed to write, and furthermore what am I supposed to write about?  Plus, I’m not even a very good writer, anyway!”

Scout’s honor we know the feeling.  However, the reality is that blogging isn’t an optional component of marketing; it is an essential component of your marketing program for many reasons.  Here’s a look at 6 reasons you can’t cut corners when it comes to keeping your content fresh on your website through blogging. 

(An aside—take a deep breath.  You don’t have to do all the blogging yourself. There are starving copywriters all over the country pleading with the universe to send them work.  So, delegate to someone else, like the boss you are.)

1.     A Blog Positions You as An Industry Expert. 

Experts talk about what they know about.  So, talk about your business through your blog.  ‘Nuff said.

2.     Helps With Visibility (AKA: SEO)

Search engines scanning the web are looking for new, ongoing, updated content.  A blog ON YOUR SITE will help give you an SEO bump.  Note: a blog that is not linked to your site will do nothing for your business website visibility or search engine ranking.  Consolidation is the name of the game.

3.     A Blog Is Multi-Purpose

Write one blog, and get mileage for months.  Seriously.  Post it on ALL your social media accounts, from Facebook to Twitter to LinkedIn.  Then,tweak a few words, maybe condense a few things, and repurpose it in your newsletter.  Use the crux of it for a flier, or brochure. Use snippets in Facebook ads. Blogs can be repurposed over and again in marketing. A little bit of effort truly goes a long way. 

4.     Blog Content is Shareable

Write a snappy/informative/useful/funny blog and watch it get shared.  Your blog is actually working for you while you tend to your other responsibilities, thanks to the power of social media, and email. 

5.     Blogging Helps Build Your Brand

When you consistently blog, your brand is being reinforced weekly, twice a month, or monthly.  This is not going to hurt your efforts to build brand awareness one bit.

6.     Blogging Brings in Buyers, Clients, Customers

Studies show that businesses with a blog receive a full 97% more leads than businesses without blogs.  Did you read that?  97%???   The reason?  Blogs which are shared through email marketing campaigns or social media drive potential clients and customers back to your site.

So, what’s stopping you from blogging this year?  You have nothing to lose, and gobs of new business to gain, by taking the bull by the horns, and blogging like a boss in 2017. 

Know This About LinkedIn Publishing or Get Left Behind

By Tricia Allenson

Do you remember life before LinkedIn?  It consisted of finding the bulletin board at the local Publix and tacking your business card to it. You probably had to jockey for space between other cards like the local Commodore 64 tech support guy or handwritten ads with tear off telephone numbers. This was how you made sales or networked with other local businessman prior to the 1980’s, and in it’s day it was probably moderately successful.

LinkedIn arrived on the scene somewhere in the early 1980’s and changed the way business works forever. Assuming you know the basics of creating an account on LinkedIn (something by the way that 430 million people have done), then here I’ll talk a little about how publishing articles on LinkedIn may lead to fame, success and financial giddium (giddy from making money - seriously, look it up).  

Like Blogging or posting articles on Facebook, LinkedIn publishing is all about finding a following and establishing yourself as a “thought leader”. That’s a term that shouldn’t be confused with people “lost in thought”, that’s just another name for daydreaming. “Thought leaders” are recognized as individuals or firms that know a lot about something of value and who take a leadership role encouraging you to deeper levels of introspection. If that’s you, then read on, if it’s not you, read on anyway, this could change your life. 

 LinkedIn has already found for you your greatest potential readership base through the “connections” feature. These are those people already linked to you through invitations (either yours or theirs) by some common theme, usually related to a specific industry, geographic location or whole host of other similarities. If you post good original content or repost other author’s content, you might establish yourself as someone worthy of being followed and that’s when good things start to happen. 

If you like to go up to strangers and start a discussion, then you’ll be a LinkedIn natural. Similar to just about every other social media platform, LinkedIn is about starting conversations.  Even if you’re not particularly comfortable with strangers it’s always easier over the Internet.  And here’s one more bonus, if you publish regularly and engage readers consistently there’s a chance LinkedIn might pick up your content and publish it on their “Pulse“ page. This is LinkedIn’s newsfeed that goes out to millions and getting published on their page could make you an uber celebrity. 

This used to be a feature only reserved for the “LinkedIn Influencers” but now anyone can be published; that means great opportunity for you.   

 

10 things you need to know about publishing on LinkedIn right now 

  1. Write about things that your followers are interested in, remember this is all about them not you.
  2. Make sure your titles command attention; use this acronym for creating memorable titles:  B. E. S. T.  (Beneficial, Extraordinary, Specific, Time Sensitive)
    “City Council Runs Out of Time To Discuss Shorter Meetings”.                                             
  3. Provoke comments and stimulate discussion (not arguments).
  4. Follow up with people that “comment on” or “like” your posts - these are your “tribe”. 
  5. Comment on other people’s articles and maybe they will follow up with you.
  6. Invite people to connect with you for something mutually beneficial, or offer to assist them with something, that way you don’t come across as someone trying to sell to them.
  7. Publishing keeps you foremost in people’s minds and when they eventually have need for your services, Voila! a new client.
  8. Publishing helps people to categorize you and then be able to recommend you based on your area(s) of expertise.
  9. It definitely puts you ahead of the pack if they are not publishing.
  10. Maybe most importantly, publishing makes you familiar to others and hopefully likable. People like to do business with other people they like. 

 

2012 Consumer Electronics Report announced that 49% of LinkedIn users have a household income of over $100,000 and more recent stats have shown us that it’s 277% more effective for B2B lead generation than Twitter or Facebook (take that Facebook). 

Those are some heavy stats. How will you use them?

If you need a LinkedIn expert for your business contact Limelight Marketing, We Make You Look Good!