Gone are the days where you would exercise your fingers in that famous yellow business directory. Well, I guess you still could but it’s tantamount to having an AOL address. It’s just not relevant anymore.
You need to be found where and when your buyers have a need.... and that could be right now.
There's a myriad of opportunities to promote your business online, let’s start by exploring the numbers. 97% of people are at least looking online for local businesses (that's the good news) and will click on the first search result. (People can be lazy. Their clicky finger may be tired or they want to get back to Netflix or … no, they’re really just lazy.) 75% of people never scroll past the 1st page (that's the bad news) and you might NOT be the one that they will find.
Here’s my point, your business doesn’t exist to them if they can’t find it easily. (In fact, maybe that was one of your potential clients that just walked past your front door with a Starbucks and a big bag of money...don’t let that happen again.)
Here’s what you do.
Get one of those sandwich boards and a big bell, the kind a Town Crier would ring, OR even better, you could do a simple Google search of local business directories and that alone would probably yield 20 or so sources. But we’ve made it even easier for you. The main ones are listed below.
Yelp Manta Foursquare
DexKnows Trip Advisor Kudzu
Mapquest Local.com Hotfrog
White Pages Superpages
YellowBook YellowBot YellowPages(online)
MerchantCircle Angie’s List The Business Journals
Facebook my Business Google My Business Yahoo Local
...and that was 21 for those of you who weren’t counting.
At a minimum each directory allows you to list your
Type of business
Each directory may be a little different but some will allow you to list more features of your business (including your branding) and you certainly want to take advantage of that where you can.
READY TO SHOW UP?
Correctly setting up your online business listings is a good place to start! Do a scan to see what's right and what's wrong. You'll be surprised.
Think about what Google, Google Maps, Apple Maps, Facebook, Bing, Yahoo, and Yelp, (and all those 21 we previously listed above) can do for you.
Having business profiles in as many places as possible makes you rank higher on all search engines. Always remember the more sites, the more links and the more consistent/accurate and relevant business content you put in about your company, the easier it is for complicated algorithms to “like” you.
So, your objective is simple. Make some noise, link to your website, and get found when people are looking for you.
…. And if you need some help….there’s always The Limelight Marketing Team