You understand how important a website is to the success of your business. Which is why you spent so much time getting the message just right, getting the layout spot-on, and making sure the navigation was as intuitive as possible. And then, BAM! You got Googled.
If you’re confused and you know it clap your hands.
In 2018, having a great business website is crucial. Although, perhaps a little less crucial than last year.
Google is great at giving people what they want when they want it, which tends to be right now! Which is why, you may have noticed, Google is providing more relevant content on Search Engine Results Pages (SERPs). So what does this mean for you?
Even though 93% of all online visits begin with a search engine, a study by Moz has revealed that 34% of those searches don’t result in a click-through. People are finding what they need on the SERP (Search Engine Results Page), without even visiting your website. Which means your business is being judged from Google’s search results pages.
To be clear, we’re talking about the section on the right-hand side that shows up when you Google a business. Like this below.
If customers don’t like what they see from that search results page, they may go elsewhere. If they don’t get the information they need from that page, they may go elsewhere. Which means Google’s SERPs are now, like it or not, your defacto homepage for one-third of all potential customers.
There are more staggering statistics proving how important it is to present your business well on these pages, but let’s skip ahead to what’s really important: You have control over this content. Which means that maximizing this content probably just went to the top of your to-do list.
Head over to Google My Business to set up your new SERP homepage. And just be thankful that your website is still 66% relevant.
If you need help setting up your Google My Business then email firstname.lastname@example.org for more information on how we can help.