If you’re reading this, you are alive, well, and likely had a customer or client pay you for your services at some point in time during 2018. Did you say “Thank You”? Did you let them know how much you appreciated their business and their loyalty?
According to the US Postal Service, a whopping 98% of people check their real mailbox on a daily basis. Another recent study conducted by Epsilon shows that of that group, 77% immediately look through what they find in their postboxes.
That means over three-quarters of your customers are likely to find your holiday card and open it immediately upon delivery.
Keeping it Real
The number one reason to use holiday cards to reach out to your customers is to establish your authenticity. (Remember that New Year’s Day is one of many great holidays!)
With the growing prevalence of social media, now more than ever we are becoming synonymous with our brands. Customers want to deal with people and not faceless corporations.
With that in mind, it’s important to keep your hardcopy card in line with your branding. Get Creative! Whatever card you send becomes a part of the picture your client sees when they think of you. (Maybe skip the funny picture of a cat dressed in a red suit and called Santa Claws.)
More importantly, though, is that holiday cards represent an excellent opportunity to remind your customers that you see them as individuals and not as numbers on a spreadsheet.
Address your cards to each person by name, and avoid phrases such as valued customer. With more and more business being conducted through screens, this represents an unmissable opportunity to connect tangibly with your client base in a memorable, meaningful way.
In a recent InfoTrends report, 84% of people stated they were more likely to open mail addressed to them specifically.
The largest strength of sending a card via the mail is that you keep your name and your business directly in your customers’ lines of sight. A holiday card is tangible proof that you appreciate your customers and are thinking of them this season. If the saying goes out of sight, out of mind, then the inverse must be true as well: in sight, in mind. The more good feelings you can associate with you and your business, the better.
Well, that’s all well and good, you might be saying now, but sending out paper mail costs more money than an e-mail blast (we recommend both). The truth is that yes, it does cost more. However, it also helps grow a happier customer base who feel recognized and seen. Even if it isn’t on a conscious level, customers will realize that you’ve put resources into showing your appreciation for their business, which will make them more likely to return to you in the coming year.
Looking to spice up your branding and reach out to existing or new customers this holiday season? Contact Limelight Marketing Systems Today—we’ll make you look good and get your 2019 off on the best note possible.