A Few Interesting Marketing Trends to Watch For in 2018

By Tricia Allenson


Nothing is trending upward more than trends. Pick a topic, any topic, and someone’s out there writing about it. Ahem … kind of like we’re doing now.

Let’s begin with a macro look at digital marketing in 2018. It’s growing in use, and by default, in importance, and yet businesses are struggling to use it properly.

In fact, according to a post on SocialMediaToday.com, this lack of understanding is their number one trend. Is anyone else concerned about this? OK, let’s come back to that.

One of their other predictions is that social media will be an important marketing tool this year. To which you may be thinking, duh, and/or hello! 

These predictions, however relevant (and obvious), aren’t nearly as tasty as a few we found on QuickSprout.com. And it all begins with the trendiest trend around – video! 

It makes sense. Doing less is easier, and easier is good. (Damn you, Clapper!) Which is why 80% of consumers say that they prefer getting their content by live video, instead of reading a blog post. (Limelight Marketing videos coming to screen near you soon!)

Knowing this, is great. Anytime you have consumers telling you what they like, it takes the guesswork out of it. As in, people like video, which means you should … go ahead, you can do it … Yes! Create some video content.

Artificial Intelligence (AI) is also trending up. And let us be the first to say, it’s all fun and games when we’re talking about analyzing consumer data. But when vending machines knock down your front door and begin pushing you around, you’ll feel differently. We’ll assume one of those feelings will include shock.

Content marketing will continue to trend up in 2018. And while it may be perplexing to many, it doesn’t need to be.

Just remember this: Provide your audience with information (whether videos OR blogs) that’s personal, relevant, and valuable. And then promote the heck out of it on your social media, eNewsletter, and website, and you’ll see fantastic results!

Not sure how to get started? Contact us, we can help!