By Tricia Allenson
If you’re like millions of business owners, you would love nothing more than to see your business on the top of the first page of a Google search. But you also likely know that landing at the top is going to require a healthy investment in SEO (even if you don’t really know what SEO is, or how it works). But if you don’t have the money to invest in these types of services, what are you supposed to do?
The answer lies in something you’re likely already doing, but something you probably need to be doing better. Yes, we are talking about your social media marketing efforts.
Wait, what? Social Media Helps With SEO?
Yep. Social media marketing (when done properly, anyway) can indirectly give your business a bump in ranking (AKA search results). Although search engines like Google, Bing, and Yahoo!, are notoriously secretive about the algorithms they use to determine your ranking, having a robust social media presence can only help your chances of being found in an online search.
Here’s Why Social Media Marketing helps with SEO
First things, first. More than 2 billion people have a social media presence, and that number is only going to climb. That means that 70% of the ENTIRE WORLD uses social media. So, the opportunity for brand or business exposure is not infinite, but there is a whole lot of possibility, to say the least. Every time a person is driven to your site, through social media marketing efforts, your rankings inadvertently get a bump (due to page visits).
In addition, social media is designed to help cultivate relationships. Through the big five platforms of Facebook, Twitter, Instagram, YouTube, and LinkedIn, you’re able to connect with potential clients and customers in a very personal way. For every relationship you nurture on social media, your odds of that person returning to your website to do business with you is increased.
Thirdly, because social media is easily shareable, posts which stand out can be shared and shared, which again, can exponentially increase traffic driven to your website, again giving you a boost.
Finally, social media offers the opportunity for anything you share to go viral. Viral videos can lead to utterly spectacular brand recall- driving more traffic to your website.
But how do you know what type of content is most helpful for SEO?
A good rule of thumb is that quality, keyword rich, content will go a lot further than mere quantity of posts. It’s also important to remember that variety is the spice of life. Intermix photos, with solid content, cool design, smart blog posts, videos, and regular status updates to keep people interested in what you’ve got to say.
When you’re ready to see your social media marketing efforts maximized to their full potential, contact Limelight Marketing Systems. Our affordable, clever, and strategic social media marketing services are customized to your business, keeping in mind your goals, all the while fitting within your budget.
Contact us today for a free Social Media Marketing consultation, by clicking here.