Marketing Budgets, Channels, and ROI, Oh My.

At Limelight Marketing Systems, we don’t hang with those who call marketing a “tricky beast,” although we do understand the sentiment behind such an unfavorable nickname. Those who are new to marketing, or new business owners budgeting for, designing, and implementing a strong marketing campaign can be a daunting task.

However, the reason we don’t find marketing to be particularly complicated is due in large part to the fact that we like to keep things simple. For the record, that’s not because we are lazy. It’s because time and again, marketing efforts which are simple by design prove to yield the greatest ROI, all the while being budget-friendly, and delivering a healthy return on your investment.

But don’t just take it from us. We’ll let the statistics speak for themselves.

Email Marketing: Despite being considered a “dated” digital marketing effort, email marketing continues to be the digital marketing platform of choice for countless businesses—thanks to its cost-effectiveness and simplicity. Don’t get us wrong. Bells and whistles of expensive, unique, painstakingly created marketing initiatives are lovely, to be sure. But when it comes to measuring the ROI of an email marketing campaign, it frankly doesn’t get much easier. By comparing the number of emails sent in a campaign, to the number of responses (leads) received, and ultimately to the number of closed sales, you can easily measure your ROI on email marketing.

Simple, measurable and cost-effective, it’s no wonder that a statistic provided by MarketingCharts.com report that 60% of businesses are planning to increase email marketing budgets.

Want it made even simpler? Let Limelight design, implement and execute an effective email marketing campaign for you.

Social Media Marketing: Coming in 2nd place, when it comes to which channels companies are planning to infuse with additional marketing dollars is…social media marketing. According to a recent CMO Survey Report, social media marketing has more than 56% of marketers, planning to increase their spending. The reason? Social media marketing hits your target, and only your target when done properly. Like email marketing, social media marketing campaigns are also easy to measure, so that you can properly calculate your ROI.

But what if you don’t know where to start? Drop us a line, and we’ll get the proverbial party started for you with our budget-friendly social media marketing services.

A Bit About Budgets: When it comes to creating your marketing budget, there are no hard and fast rules, but we do recommend adhering to a couple of generally accepted industry standards which include:

*Spending about 11% of your company’s total budget on marketing

*Spending at least 50% of your marketing budget on digital marketing

*Spending approximately 7% of revenue on marketing

At Limelight Marketing Systems, we believe in keeping things as simple as possible, but still delivering the results you crave. There are no beasts to slay, nor scary roads to traverse alone in online, email, social media, or relationship marketing. We’ll guide you through it so that you don’t break the bank, or lose any sleep (unless it’s because business is booming and you need to stay up late making sure all your new clients are receiving the excellent service they deserve).

Sound good? Give us a call today to schedule a free (non-pushy) consultation to discuss your marketing needs, and company goals today. We can be reached at 952-212-7598, or by filling out this simple form.