Know This About LinkedIn Publishing or Get Left Behind

By Tricia Allenson

Do you remember life before LinkedIn?  It consisted of finding the bulletin board at the local Publix and tacking your business card to it. You probably had to jockey for space between other cards like the local Commodore 64 tech support guy or handwritten ads with tear off telephone numbers. This was how you made sales or networked with other local businessman prior to the 1980’s, and in it’s day it was probably moderately successful.

LinkedIn arrived on the scene somewhere in the early 1980’s and changed the way business works forever. Assuming you know the basics of creating an account on LinkedIn (something by the way that 430 million people have done), then here I’ll talk a little about how publishing articles on LinkedIn may lead to fame, success and financial giddium (giddy from making money - seriously, look it up).  

Like Blogging or posting articles on Facebook, LinkedIn publishing is all about finding a following and establishing yourself as a “thought leader”. That’s a term that shouldn’t be confused with people “lost in thought”, that’s just another name for daydreaming. “Thought leaders” are recognized as individuals or firms that know a lot about something of value and who take a leadership role encouraging you to deeper levels of introspection. If that’s you, then read on, if it’s not you, read on anyway, this could change your life. 

 LinkedIn has already found for you your greatest potential readership base through the “connections” feature. These are those people already linked to you through invitations (either yours or theirs) by some common theme, usually related to a specific industry, geographic location or whole host of other similarities. If you post good original content or repost other author’s content, you might establish yourself as someone worthy of being followed and that’s when good things start to happen. 

If you like to go up to strangers and start a discussion, then you’ll be a LinkedIn natural. Similar to just about every other social media platform, LinkedIn is about starting conversations.  Even if you’re not particularly comfortable with strangers it’s always easier over the Internet.  And here’s one more bonus, if you publish regularly and engage readers consistently there’s a chance LinkedIn might pick up your content and publish it on their “Pulse“ page. This is LinkedIn’s newsfeed that goes out to millions and getting published on their page could make you an uber celebrity. 

This used to be a feature only reserved for the “LinkedIn Influencers” but now anyone can be published; that means great opportunity for you.   


10 things you need to know about publishing on LinkedIn right now 

  1. Write about things that your followers are interested in, remember this is all about them not you.
  2. Make sure your titles command attention; use this acronym for creating memorable titles:  B. E. S. T.  (Beneficial, Extraordinary, Specific, Time Sensitive)
    “City Council Runs Out of Time To Discuss Shorter Meetings”.                                             
  3. Provoke comments and stimulate discussion (not arguments).
  4. Follow up with people that “comment on” or “like” your posts - these are your “tribe”. 
  5. Comment on other people’s articles and maybe they will follow up with you.
  6. Invite people to connect with you for something mutually beneficial, or offer to assist them with something, that way you don’t come across as someone trying to sell to them.
  7. Publishing keeps you foremost in people’s minds and when they eventually have need for your services, Voila! a new client.
  8. Publishing helps people to categorize you and then be able to recommend you based on your area(s) of expertise.
  9. It definitely puts you ahead of the pack if they are not publishing.
  10. Maybe most importantly, publishing makes you familiar to others and hopefully likable. People like to do business with other people they like. 


2012 Consumer Electronics Report announced that 49% of LinkedIn users have a household income of over $100,000 and more recent stats have shown us that it’s 277% more effective for B2B lead generation than Twitter or Facebook (take that Facebook). 

Those are some heavy stats. How will you use them?

If you need a LinkedIn expert for your business contact Limelight Marketing, We Make You Look Good!