Are You All This or All That?

By Tricia Allenson

Do you remember Scooby-Doo and the cast? Maybe you fed your dog Scooby Snacks or you had a Scooby Doo Mystery Machine. You name it; their faces were plastered all over every conceivable toy and kid’s product going. I’ll bet your children have pleaded for this or many other related products (think Ninja Turtles or even more modern day the Avengers). There was a time where your brand meant just getting your face or product picture on as many things as possible, but that was then.

Branding is now much more about how your product, service or company is perceived and talked about by “the people” than it is about what you say, how much money you spend or how many products you can get your pictures on.

Are the Kardashians a brand? You better believe it. The queen of the “selfie”, we won’t name her but you know who I mean, started out as part of a family of oddball characters, which over the years has become even odder as they went along. The rest is history; the Kardashians have gone on to become one of the most successful brands in western culture. But how did the Kardashian phenomenon happen?

The K family followed some simple rules (intentionally or not) and it started with what others were saying about them, and it was most often occurring through social media.  If the bloggers, tweeters, facebookers and snapchatters are calling you this, then your efforts to appear to be that meant changing the public perception of you.

The language you use, the specific market you target, the humanitarian causes you support, the website your customer sees, the taglines, colors and images you use, how your own employees talk about you, the pictures you post and of course the quality of the product or service you provide are all part of a complicated mix that requires industry professionals to navigate.

We can create a strategy to build your brand and influence social media right out of the gate at a cost you can afford. We make you look good when others just settle for doing the same old thing that marketing companies have always done. …And that, just doesn’t work anymore. Give us a call or email us to find out how we can get people to spread the word about you.