Help! No One is Engaging with my Posts!

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Diving headfirst into the world of social media marketing is a dizzying and oftentimes overwhelming experience. You’re slammed with words and terms such as total reach, post reach, page likes, visits, engagement and boost…even for a savvy social media user, it can make your head spin! And that’s before we’ve added hard numbers and data into the mix. So what does it mean to get your client base engaging with your profile and posts? And how can you increase that activity?

Let’s start with the basics. What is reach? What is engagement?

Reach is a measurement of how many people have laid eyes on your post. That is to say, how many people it has reached. This number is great and extremely useful, especially if you are looking to increase the visibility of your business. Now, you might be tempted to think that establishing a high reach is simple, but like most things online it’s not that straightforward. With recent changes to Facebook’s algorithms, reach has become harder to influence and increase. But don’t get too concerned! There is an answer. But first, let’s talk engagement.

Once you’ve established your reach, engagement comes in. Engagement is the amount of views, clicks, comments, likes, and shares that happen with your posts. It’s the important metric to consider when you are looking to further brand loyalty and build a lasting relationship with your customers. Reach is good—engagement is better. Just because someone has seen your post doesn’t mean they’ve engaged with it and retained it.

So how can you influence your reach and engagement to be the best social media marketer possible? Consider the following 3 tips:

1. Handcrafted Posts. Make sure when you’re posting, you’re creating a post that is specific to your customers—not your business. Address what they find the most important, and share information they’re likely to pass along. Be visual! Posts containing pictures or videos are more likely to end with engagement from your user base. Check out the demographics of people who are “liking” your page. Ask yourself: is this the base I was hoping to reach? Do I need to adjust my methods, or maybe my concept of my target audience?

2. Engage, engage, engage. Once you have a customer engage with a post, don’t be afraid to respond. One of the biggest plusses of social media is the direct line of communication with your client base. Say hey, ask them questions, and get a conversation going. Due to recent updates, to how Facebook functions, the website tries to keep the platform relevant. Stay up-to-date and in the loop so you don’t get buried in your clients’ newsfeed.

3. Cash in, cash out. Again, Facebook has made some algorithm changes to how its newsfeed functions. If you want to grow your reach, which is necessary to increasing engagement, it’s worth exploring your options and considering a paid campaign. It’s the unwritten rule of all business: sometimes you need to spend some money to make some money.

Thinking of jumping headlong into social media marketing for you and your business? Or maybe you’re looking to polish up your existing professional profile. No matter your goals, Limelight Marketing Systems has the reach and know-how to get your clients engaging with your posts in no time. Contact us today! We’ll make you look good.

20 Places You Can Promote Your Business Locally Right Now

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Gone are the days where you would exercise your fingers in that famous yellow business directory. Well, I guess you still could but it’s tantamount to having an AOL address. It’s just not relevant anymore.

You need to be found where and when your buyers have a need.... and that could be right now.

There's a myriad of opportunities to promote your business online, let’s start by exploring the numbers. 97% of people are at least looking online for local businesses (that's the good news) and will click on the first search result. (People can be lazy. Their clicky finger may be tired or they want to get back to Netflix or … no, they’re really just lazy.)  75% of people never scroll past the 1st page (that's the bad news) and you might NOT be the one that they will find.

Here’s my point, your business doesn’t exist to them if they can’t find it easily. (In fact, maybe that was one of your potential clients that just walked past your front door with a Starbucks and a big bag of money...don’t let that happen again.)

Here’s what you do.

Get one of those sandwich boards and a big bell, the kind a Town Crier would ring, OR even better, you could do a simple Google search of local business directories and that alone would probably yield 20 or so sources. But we’ve made it even easier for you. The main ones are listed below.

Yelp Manta Foursquare

DexKnows Trip Advisor Kudzu

Mapquest Local.com Hotfrog

 White Pages Superpages

YellowBook YellowBot YellowPages(online)

MerchantCircle Angie’s List The Business Journals

Facebook my Business Google My Business Yahoo Local

...and that was 21 for those of you who weren’t counting.

At a minimum each directory allows you to list your

  • Location

  • Hours

  • Phone Number

  • Website address

  • Type of business

Each directory may be a little different but some will allow you to list more features of your business (including your branding) and you certainly want to take advantage of that where you can.

READY TO SHOW UP?

Correctly setting up your online business listings is a good place to start! Do a scan to see what's right and what's wrong. You'll be surprised. 

SCAN YOUR BUSINESS NAME NOW AND SEE WHAT PROSPECTS FIND ABOUT YOU!

Think about what Google, Google Maps, Apple Maps, Facebook, Bing, Yahoo, and Yelp, (and all those 21 we previously listed above) can do for you. 

Having business profiles in as many places as possible makes you rank higher on all search engines. Always remember the more sites, the more links and the more consistent/accurate and relevant business content you put in about your company, the easier it is for complicated algorithms to “like” you.

So, your objective is simple. Make some noise, link to your website, and get found when people are looking for you. 

…. And if you need some help….there’s always The Limelight Marketing Team

Make a good first impression: Designing Your Website

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By Tricia Allenson

When it comes to facing the cold hard truth that your business absolutely needs a website to survive in this web-based world, we can look to the timeless wisdom of vintage shampoo commercials for guidance. By which, we mean, “you never get a second chance to make a first impression”; a good website can make or break your business, and design is the foundation of a knockout website that’ll grow your business and put you head and shoulders (see what we did there?) above your competitors.

If you’re not sure where to begin building your company’s online presence, don’t worry – we’re here to help, beginning with three surefire paths to approaching design for your website:

Start Where You Are

What is your current marketing and branding plan? How are you getting the word out about your business? If you are relying on word-of-mouth, or if your business card is actually just your phone number scribbled on the back of someone else’s card, you should take some time to think about your company’s purpose before you throw yourself into website design.

The answers to the questions of who your customers are, and what need of theirs you are uniquely able to satisfy, will inform every decision that goes into the design of your website. The more you know about your customers and their needs, the easier it will be to launch your site. Even if you make the wise decision to go with a professional to design and write the content for your site, (more on that in a minute) you will still need to be able to communicate the impression you want to make to visitors of your site.

Use What You Have

You didn’t build your business without some kind of a plan, so neither should you develop your company's website by the proverbial seat of your pants. You don't have to know every detail, and you don't need to be the next Thomas Kinkade, but pre-design sketching is essential to the design of your website.


Decide what pages you’ll need to include on your site and how you’ll want them to look. In addition to cornerstone pages like your About Us, Services and Contact pages, you may want to add features like a blog, or a page for testimonials from satisfied customers.
For inspiration and ideas, write down what you like about sites you enjoy visiting and check out your competitor's websites to see how they structure theirs.

And while it’s great to have specific ideas about look and content, don’t forget to leave a little wriggle room for development and growth; keep in mind that second drafts are almost always better than the first!

Do What You Can (Do Well)

As a business owner, once you have your blueprint in hand, you might be considering doing all your own coding or contacting your nearest tech-savvy friend or relative to put the finishing touches on your design. While we admire the ingenuity, we must urge you to hire professionals to help you plan and launch your site.

Not only are professional designers experts at what they do, but they also keep up with trends and concepts that can make your site shine. A good designer is your secret weapon for making your website effective and memorable. However, they can’t do it alone: you will still need to communicate clearly so that you get exactly what you want. So, your last step in the design process is to express your expertise to your hired guns; after all, no one knows more about your business than you.

Hopefully, we haven't scared you off from doing the hard but very worthwhile work of designing your website. If you'd like a hand in taking this vital step for your business, give us a shout by visiting our site and scheduling a visit. Limelight Marketing Systems is here to make you look good, and we consider it our privilege to help small businesses like yours reach new heights.