An Unexpected Marketing Trend for 2018: Meet Your New Homepage

You understand how important a website is to the success of your business. Which is why you spent so much time getting the message just right, getting the layout spot-on, and making sure the navigation was as intuitive as possible. And then, BAM! You got Googled.


If you’re confused and you know it clap your hands.

 In 2018, having a great business website is crucial. Although, perhaps a little less crucial than last year.

Google is great at giving people what they want when they want it, which tends to be right now! Which is why, you may have noticed, Google is providing more relevant content on Search Engine Results Pages (SERPs). So what does this mean for you?

Even though 93% of all online visits begin with a search engine, a study by Moz has revealed that 34% of those searches don’t result in a click-through. People are finding what they need on the SERP (Search Engine Results Page), without even visiting your website. Which means your business is being judged from Google’s search results pages.

To be clear, we’re talking about the section on the right-hand side that shows up when you Google a business. Like this below.

Screen Shot 2018-02-15 at 9.48.54 AM.png

If customers don’t like what they see from that search results page, they may go elsewhere. If they don’t get the information they need from that page, they may go elsewhere. Which means Google’s SERPs are now, like it or not, your defacto homepage for one-third of all potential customers.

There are more staggering statistics proving how important it is to present your business well on these pages, but let’s skip ahead to what’s really important: You have control over this content. Which means that maximizing this content probably just went to the top of your to-do list.

Head over to Google My Business to set up your new SERP homepage. And just be thankful that your website is still 66% relevant.

If you need help setting up your Google My Business then email for more information on how we can help. 

A Few Interesting Marketing Trends to Watch For in 2018

By Tricia Allenson


Nothing is trending upward more than trends. Pick a topic, any topic, and someone’s out there writing about it. Ahem … kind of like we’re doing now.

Let’s begin with a macro look at digital marketing in 2018. It’s growing in use, and by default, in importance, and yet businesses are struggling to use it properly.

In fact, according to a post on, this lack of understanding is their number one trend. Is anyone else concerned about this? OK, let’s come back to that.

One of their other predictions is that social media will be an important marketing tool this year. To which you may be thinking, duh, and/or hello! 

These predictions, however relevant (and obvious), aren’t nearly as tasty as a few we found on And it all begins with the trendiest trend around – video! 

It makes sense. Doing less is easier, and easier is good. (Damn you, Clapper!) Which is why 80% of consumers say that they prefer getting their content by live video, instead of reading a blog post. (Limelight Marketing videos coming to screen near you soon!)

Knowing this, is great. Anytime you have consumers telling you what they like, it takes the guesswork out of it. As in, people like video, which means you should … go ahead, you can do it … Yes! Create some video content.

Artificial Intelligence (AI) is also trending up. And let us be the first to say, it’s all fun and games when we’re talking about analyzing consumer data. But when vending machines knock down your front door and begin pushing you around, you’ll feel differently. We’ll assume one of those feelings will include shock.

Content marketing will continue to trend up in 2018. And while it may be perplexing to many, it doesn’t need to be.

Just remember this: Provide your audience with information (whether videos OR blogs) that’s personal, relevant, and valuable. And then promote the heck out of it on your social media, eNewsletter, and website, and you’ll see fantastic results!

Not sure how to get started? Contact us, we can help!

Does Old School Mail Still Work?

by Tricia Allenson


Mail just used to be mail, it was the stuff that came through a slot in your front door or that you picked up at the post office.  There was never any confusion as to what type of mail we were referring to. It was usually in an envelope or it was a flyer or maybe a catalog.

Now we need to distinguish between mail delivered to your door (direct mail) and the stuff you get on your computer (email). You probably get a lot more email than direct mail these days but it begs the question does direct mail still work?

We all get it, we often complain about it and yes it still works wonders.  Who would have ever thought we would be questioning the worth of direct mail? But here’s what you need to know.

The household response rate to direct mail is 5.1% compared to .6% for email and .4% for social media. Those decimals aren’t misplaced, direct mail is still king.

153.9 billion pieces of mail are processed and delivered each year in the US alone. The mail industry employs 7.5 million people.

Mailmen account for over half a million chiropractic appointments each year the week following the Yellow Pages delivery.

For every $167 spent on direct mail in the US, marketers sell $2095 in goods. That’s a lot of Reader’s Digest subscriptions.

Oversized envelopes get the best response followed by postcards.

Adding a person’s name and color in a direct mail piece can increase response rate by 135%.

Even better results are obtained combining direct mail with digital mail. Campaigns that use direct mail with at least 1 or more digital media experienced a 118% response rate over just using direct mail alone.

Okay, so there you have it, the straight goods on direct mail.  Its’ not going away any time soon, so keep a postal worker employed and don’t throw it away without looking at it. You might be missing a great deal.