Does Old School Mail Still Work?

by Tricia Allenson


Mail just used to be mail, it was the stuff that came through a slot in your front door or that you picked up at the post office.  There was never any confusion as to what type of mail we were referring to. It was usually in an envelope or it was a flyer or maybe a catalog.

Now we need to distinguish between mail delivered to your door (direct mail) and the stuff you get on your computer (email). You probably get a lot more email than direct mail these days but it begs the question does direct mail still work?

We all get it, we often complain about it and yes it still works wonders.  Who would have ever thought we would be questioning the worth of direct mail? But here’s what you need to know.

The household response rate to direct mail is 5.1% compared to .6% for email and .4% for social media. Those decimals aren’t misplaced, direct mail is still king.

153.9 billion pieces of mail are processed and delivered each year in the US alone. The mail industry employs 7.5 million people.

Mailmen account for over half a million chiropractic appointments each year the week following the Yellow Pages delivery.

For every $167 spent on direct mail in the US, marketers sell $2095 in goods. That’s a lot of Reader’s Digest subscriptions.

Oversized envelopes get the best response followed by postcards.

Adding a person’s name and color in a direct mail piece can increase response rate by 135%.

Even better results are obtained combining direct mail with digital mail. Campaigns that use direct mail with at least 1 or more digital media experienced a 118% response rate over just using direct mail alone.

Okay, so there you have it, the straight goods on direct mail.  Its’ not going away any time soon, so keep a postal worker employed and don’t throw it away without looking at it. You might be missing a great deal.

Do You Yelp When You Google Yourself?

by Tricia Allenson


Okay, maybe that’s a little personal. What I mean is, when you go search for yourself online do you show up?  

If you don’t show up online, you’ve got a, “outta sight - outta mind - outta date” problem.

There are a myriad of opportunities to promote your business online and on social media, let’s start by exploring the numbers.

97% of people click on the 1st page search result. People can be lazy.

Their clicky finger may be tired or they want to get back to Netflix or … no, they’re really just lazy.  

75% of people never scroll past the 1st page.

Here’s my point, your business doesn’t exist to them if they can’t find it easily.

If you’re the local butcher, baker or candlestick maker, a whopping 97% of consumers are at least looking online for local businesses. That's the good news.  The bad news is that you might not be the one that they will find.

Gone are the days of just hanging up a sign and putting out a welcome mat. 

If someone happened to walk by maybe they walked in. That doesn’t work in today’s fast-paced world.  

You need to be thinking ahead and adopt a modern day business acumen.

“All the flowers of all of the tomorrows are in the seeds of today.”
 Chinese Proverb #1

Ready To Show Up?

Correctly setting up your online business listings and reviews are a good place to start! Do a scan to see what's right and what's wrong.  You'll be surprised.

Think about what Google, Google Maps, Apple Maps, Facebook, Bing, Yahoo, and Yelp, can do for you. It doesn’t matter which map, app, search engine, GPS system, or social network consumers use to find and engage with your business. Just Ask Jeeves. What matters is that they discover accurate, complete, and compelling information at every turn.

Additionally, customers and search engines make decisions about your brand every day based on your ratings and reviews. If you don’t actively manage this important set of facts, you could be leaving your star ratings up to a few detractors. 

In fact having business profiles in as many places as possible makes you rank higher on all search engines.  Always remember the more sites, the more links and the more consistent/accurate and relevant business content you put in about your company, the easier it is for complicated algorithms to “like” you.

One last little pearl of wisdom is to monitor your listings. If someone has left negative comments about your company you might never know unless you go looking for them. Search directories and social media sites, if there are bad reviews, address them. It will ultimately bring you more credibility and might convert your naysayer.

So, your objective is simple. Make some noise, get found, link to your website, ask for reviews and get your visitors to cough up their emails. Got it?

If you’re getting the idea that all this is complicated, it isn’t really. However, you do have to devote the time and energy to make it work for you. 

“Don’t stand by the water and long for fish: go home and weave a net.” 
Chinese Proverb #2

…. And if you need some help…. There’s always The Limelight Marketing Team!

"When in charge, ponder. When in trouble, delegate. When in doubt, mumble."
Chinese Proverb #3

Need an SEO Boost? Social Media Marketing May Be Your Solution

By Tricia Allenson

If you’re like millions of business owners, you would love nothing more than to see your business on the top of the first page of a Google search.  But you also likely know that landing at the top is going to require a healthy investment in SEO (even if you don’t really know what SEO is, or how it works). But if you don’t have the money to invest in these types of services, what are you supposed to do?

The answer lies in something you’re likely already doing, but something you probably need to be doing better.  Yes, we are talking about your social media marketing efforts.

Wait, what? Social Media Helps With SEO?

Yep.  Social media marketing (when done properly, anyway) can indirectly give your business a bump in ranking (AKA search results).  Although search engines like Google, Bing, and Yahoo!, are notoriously secretive about the algorithms they use to determine your ranking, having a robust social media presence can only help your chances of being found in an online search.

Here’s Why Social Media Marketing helps with SEO

First things, first.  More than 2 billion people have a social media presence, and that number is only going to climb.  That means that 70% of the ENTIRE WORLD uses social media.  So, the opportunity for brand or business exposure is not infinite, but there is a whole lot of possibility, to say the least.  Every time a person is driven to your site, through social media marketing efforts, your rankings inadvertently get a bump (due to page visits).

In addition, social media is designed to help cultivate relationships.  Through the big five platforms of Facebook, Twitter, Instagram, YouTube, and LinkedIn, you’re able to connect with potential clients and customers in a very personal way.  For every relationship you nurture on social media, your odds of that person returning to your website to do business with you is increased.

Thirdly, because social media is easily shareable, posts which stand out can be shared and shared, which again, can exponentially increase traffic driven to your website, again giving you a boost.  

Finally, social media offers the opportunity for anything you share to go viral.  Viral videos can lead to utterly spectacular brand recall- driving more traffic to your website. 

But how do you know what type of content is most helpful for SEO?

A good rule of thumb is that quality, keyword rich, content will go a lot further than mere quantity of posts.  It’s also important to remember that variety is the spice of life.  Intermix photos, with solid content, cool design, smart blog posts, videos, and regular status updates to keep people interested in what you’ve got to say. 

When you’re ready to see your social media marketing efforts maximized to their full potential, contact Limelight Marketing Systems.  Our affordable, clever, and strategic social media marketing services are customized to your business, keeping in mind your goals, all the while fitting within your budget. 

Contact us today for a free Social Media Marketing consultation, by clicking here.