Purple Power: 2018 Color Of The Year

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Seeing a whole lot of purple recently? It's not an homage to Prince. It's Pantone's Color of the Year for 2018, and it's about to be everywhere.

Pantone, the world's leading color authority, typically sets off trends with its annual color choice. So expect fashion and home décor to soon be wrapped in PANTONE 18-3838 Ultra Violet, a color choice they call "a dramatically provocative and thoughtful purple shade (that) communicates originality, ingenuity, and visionary thinking that points us toward the future." 

And you just thought it would look pretty in the bedroom.

"Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now," they said. "The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own."

In color theory, purple is recognized for its "mystic and royal qualities," and is a soothing color that inspires creativity and "calms the mind and nerves," said Sensational Color.

That makes it a good choice for just about any space in the house, especially if you're trying to stand out, since "enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance," said Pantone.

As designlike puts it, you can "use the psychological effects of color purple to create a luxurious and expensive environment to your home. "If it has a bluish shade, it can be serene and calm and gives an air of mystery. Reddish shades attract more attention and dominate the room. Purple color has a long reputation of royalty and power."

Architectural Digest called Ultra Violet "a sort of thematic continuation of Greenery, the 2017 selection meant to evoke ideas of revival and renewal," and said that Ultra Violet "symbolizes the sort of mindfulness and boundary-pushing that ultimately propels each of us - and the world at large - forward." They sought to learn more about the inspiration behind the color choice and how to use it at home from Laurie Pressman, vice president of the Pantone Color Institute.

It has an ability "to play nice with everything from grays and taupes to pastels and metallics (depending on your tolerance for boldness)," she said. "In addition to offering tranquil lighting hues, Ultra Violet will also work well alongside other purples within floral pieces, or in decorative dining accents like candles, plates, or glassware."

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